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David Ogilvy: Stop Saying You’re Innovative. Prove It.

Posted by Parthiv Shah on Sep 17, 2026, 8:00:02 AM

I have a challenge for you.

Go to the websites of five companies in almost any industry and see how long it takes you to find some version of “exceptional service,” “innovative solutions,” “unmatched expertise,” “industry-leading quality,” or “a commitment to excellence.”

I’m guessing you won’t need to pack a lunch.

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Topics: David Ogilvy, industry-leading quality, innovative solutions, commitment to excellence

 parthiv shah

 

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