Dan Kennedy has been my friend and mentor for a very long time. If you don’t know who he is, then I welcome you to planet Earth and will take this opportunity to introduce you to one of the world’s highest-paid copywriters and master salesmen of our time.
So much of what I’ve learned, applied in my own business, and now make work for my clients, I attribute to what I’ve learned from Dan.
One of the fundamental principles he teaches is the importance of putting together the right message for the right market. Your message must express what sets you apart from competitors and showcase you as the best choice to meet your prospect's needs.