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“In the grand game of wealth, the surest bet is on the terrain you know best.” - Warren Buffett

I firmly believe in making money work for you and investing in your future. I know many who’ve increased their wealth through stock market investments, and I know just as many who’ve lost a fortune playing the same game. Most people who dabble in the market will tell you it’s not a haven for your hard-earned cash. And the truly affluent business owners I know didn't amass fortunes from the S&P 500 or by buying TSLA or the QQQs; they invested in the one business that truly matters—their own.

Investing in your own business is a wise move in any market—Bull or Bear. No one knows your business better than you, and strategic decisions can propel your wealth more effectively than most market ventures. Putting money into marketing…investing in research and development, or upgrading your customer experience yields predictable results. And that’s how you keep control in your court. Negative jobs report? That's okay; you know it won't disrupt your daily operations and investments.   If something goes wrong in the markets overseas—no worries; your customers, clients, patients, or patrons are still lining up to do business with you.

Once upon a time there was a business owner. He’d created a widget like nothing the world had ever seen.

This widget was capable of regrowing hair, mending clothes, and easing congestion all at the same time.

In fact, there was little this widget couldn’t do, it was simply magic.

Well, the business owner lived in a remote village in a forgotten county on the outskirts of the outskirts of a town who no one could ever find and who few ever cared to look for. The people in the town made their living by selling hats to bald men, mending clothes, and treating those who suffered from congestion during winter colds.

One day the business owner decided to share his fantastic widget with the town. He set up a table in front of one of the local hat shops and proudly displayed his wares catching the attention of a few passersby.

If you watch CNN, or FOX or follow any of the financial news sites, then you’re likely bombarded with bleak forecasts and constant projections of gloom and doom.

There’s talk of recession, dismal job reports and unrest in the markets overseas and abroad loudly discussed by news anchors and bloggers on every major site…all the time.

It’s exhausting. And it’s enough to make even the most seasoned investor consider shoving their nest egg under the mattress.

I’m a firm believer in making your money work for you and investing in your future. I know plenty of successful men and women who’ve increased their worth by investing in the stock market. But the market is by no means a safe or stable place to put your hard-earned cash.

The business owners I know who enjoy robust and sustained wealth did not make their fortune from the S&P 500, Apple, or Tesla. They took their hard-earned profits and invested it in the only business that truly matters…their own.