If you want to reach educated consumers, you have to show up with more than the typical overused sales messages you see a dozen times a day. If you want to earn your prospect's trust, you have to give them a reason to listen to you. When you consistently share valuable insights, expertise, and solutions within your industry, you showcase your dedication to what you do and establish yourself as an authority. Clients and customers are more likely to trust and respect you when they can tell that you know what you're talking about.
Think about it. Why do people turn to Marie Forleo for entrepreneurship advice? Why do they trust Dr. Mehmet Oz for health tips? It’s because these individuals have established themselves as authorities in their respective fields. Their names are synonymous with credibility and expertise.
