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Architects of Success

Posted by Parthiv Shah on Feb 5, 2024 8:30:00 AM

Dan Kennedy is responsible for some of the most effective marketing campaigns of all time. He’s the founder of Magnetic Marketing and one of the world's most revered marketing advisors to entrepreneurs.   He’s given thousands of speeches to business leaders and shared the stage with Anthony Robins, Zig Ziglar, Gen. Colin Powell, and four US Presidents. He’s authored over 30 books and earned multiple spots on the Amazon Bestseller List.

In the realm of marketing and copywriting, he’s a household name.

Those privileged to call themselves a part of his inner circle love working with him. His guidance and insight help them increase profits, retain customers, manage employees, and decrease their bottom line.  

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Topics: copywriting, Magnetic Marketing, an inspiration, podcasts, blog posts, positive thoughts, game-changer in my life, pricing strategies, success and personal growth., Predictable growth, business opportunity, bring positive outcomes, Architects of Success, Anthony Robins, Gen. Colin Powell, realm of entrepreneurship, Zig Ziglar, business tip, reactivating your audience, effortlessly creating a book, sales letters, and marketing content

Become A Sales Magician – Insight from The Magic Maker Himself, Dan Kennedy

Posted by Parthiv Shah on Nov 22, 2023 8:00:00 AM

I am privileged to personally know and work with direct mail marketing legend Dan Kennedy. The insight I’ve gained from this master of persuasion has influenced how I help my clients and how I run my company.

Recently, Dan shared valuable insight into how you can use analogy and drama to add magic to your sales arguments–an insight I’ll share here today.

Dan starts by talking about how magic tricks are used in advertising and selling and how people who understand this have a huge advantage.  

The first ‘trick’ he reveals is the SHOW’n Tell. You see this a lot in TV advertisements. A distressed homemaker scrubbing tirelessly will look up at the screen, exhausted and beaten down by the grim they’re trying in vain to remove from the sink. Then, a cleaning genie arrives with magic scrubbing bubbles, and voila! Like magic, the stains are gone.

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Topics: Dan Kennedy, various industries, sustainable energy solutions, innovation and scalability, sales letters, genius marketing content, Sales Magician, advertising and selling, alarming problems, creatively combine dramatic demonstration, a persuasive analogy, marketing techniques, podcasts, blog posts

 parthiv shah

 

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