You know that paralyzing moment at the edge of a big idea?
That tight feeling in your chest… that voice whispering, “What if this doesn’t work?”
That’s the fear of the unknown. And it stops more businesses than failure ever has.
Failure at least gives you data. But the unknown gives you nothing. No clarity, no control, no certainty. So you do what feels safe: nothing.
How the Unknown Keeps You Stuck

