Blog

Most dentists come to me saying, “We just need better marketing.” They’re frustrated. Leads are down. Referrals are drying up. The schedule looks empty. So they think the answer must be a new campaign, a better ad, a different postcard.

But I’ve been doing this a long time — and I can tell you: The problem usually isn’t the marketing. It’s what happens after the marketing.

If you walk into your practice and see open chairs, don’t just sigh and move on. Listen. Those empty chairs are trying to tell you something.

They’re not just costing you revenue — they’re revealing the cracks in your growth engine. And if you ignore the message, the leaks get worse, not better.

I’ve seen it happen again and again: A talented dentist builds a solid practice on reputation and referrals. Patients love the care. Word spreads. The practice grows… for a while.

You’ve seen it happening in your town. Another DSO moves in. They’ve got a billboard. A polished website. Deep pockets. And a team of people managing every inch of their marketing.

Meanwhile, you’re doing everything yourself — between patients, paperwork, and late nights catching up on payroll.

It’s not a fair fight.

And if you’re a private practice dentist trying to grow, protect, and eventually exit with what your practice is worth — here’s what you need to know:

You went to dental school to learn how to diagnose, treat, and serve patients. You didn’t go to school to become a marketer, operations manager, or systems engineer. And yet — if you own a practice, that’s exactly the role you’re expected to fill.

Every week, I speak with talented dentists who are doing exceptional clinical work… and quietly struggling behind the scenes.

The schedule’s unpredictable. Marketing results feel random. The team’s overwhelmed. Revenue’s plateaued — or worse, declining. And no one’s quite sure why. Let me tell you something hard but true:

Exclusive Content for Dental Professionals….

Dear Friend,

Mark your calendar for January 30th, from 9 AM to 1 PM Eastern Time. We’re hosting an exclusive live online Master Class that brings together some of the brightest minds in dental practice growth and transition. Leading the session is Greg Auerbach—the Dental Practice Transition Specialist whose expertise has helped countless dentists navigate the complexities of practice transitions with ease and confidence.

Greg Auerbach is a a veteran in the dental industry, with a deep understanding of what it takes to appraise, negotiate, and structure deals that benefit both sellers and buyers. With years of hands-on experience, Greg has perfected the art of ensuring that dental practice transitions are not only smooth but also highly profitable. Whether you’re planning to sell, merge, or transition your practice, Greg’s insights provide a clear and actionable roadmap to achieve your goals.