One of the biggest marketing mistakes businesses make is surprisingly common. In fact, most business owners do it without even realizing it. They become so focused on their product, service, process, or expertise that they slowly lose sight of the customer sitting on the other side of the conversation. And when that happens, marketing starts becoming less effective almost immediately.
The Most Expensive Mistake in Marketing Falling in Love With Your Product Instead of Your Prospect
Topics: marketing platform, highly experienced, technical legal language, anxious, and simply, Confidence. Simplicity. Security. Convenience
The List Is the Strategy Why Great Marketing Sent to the Wrong People Is Still Bad Marketing
Most businesses think marketing success starts with the ad. Or the email. Or the landing page. They spend weeks obsessing over headlines, colors, offers, logos, and design tweaks while completely overlooking the one thing that often matters more than all of it combined.
The list.
Topics: marketing platform, financial advisors, rewriting, redesigning, highly targeted

