Dear Reader,
Running a family business can be great—working alongside people you trust, building something meaningful together, and creating a legacy that’s about so much more than profit. Still, let’s be honest; it can also feel like you’re herding cats. Everyone’s pulling in a different direction, and your family business goes from a dream to a nightmare.
There’s a unique dynamic at play when you’re in business with family. Decisions aren’t just business—they’re personal. And that’s where things get messy, especially when it comes to marketing. Everyone has an opinion, and sometimes those opinions clash. Maybe Dad wants to keep doing things the old way, Mom’s pushing for a modern approach, and the kids are eager to try the latest social media trend. Sound familiar?
The Double-Edged Sword of Family Dynamics
