Blog

SOLD! Reach Your Prospects for The Price of a Stamp

Posted by Parthiv Shah on Sep 13, 2023 8:00:00 AM

I have a question for you.

When you open your email and see messages from half a dozen companies trying to sell you something, do you open and read each one or toss them to the iconic trash can without giving the subject line a backward glance?

I start most mornings with an inbox purge, dumping at least a dozen pitches for cruise vacations, credit card offers, and offers to buy my home from property investors interested. (It’s not for sale, by the way.)

You can probably relate.

And that is why most email marketing campaigns fail miserably—they are overused and mistreated, which gets them mostly ignored. Businesses send out email blasts to anyone and everyone they can because they’re a cheap way of trying to connect with prospects. The ads are not well-targeted and rarely catch more than an accidental click. What’s worse— There’s so much of this nonsense out there that even well-thought-out and well-targeted email campaigns get overlooked amidst the deluge of spam and junk offers.

Read More

Topics: own experiences, business commitments, marketing strategy, opportunities and constraints, your business, growth in your business, potential customers, Customers and consumers, Prospects, FedEx envelope, SOLD, Strategic Direct Mail Campaigns

From Prosperity to Peril: Avoid These Business Blunders.

Posted by Parthiv Shah on Sep 11, 2023 8:00:00 AM


Fatal Marketing Blunders That Drive Owners Out of

Business and The Steps You Must Take to Avoid Them

As business owners, you and I face decisions every day that have the power to sink or sail our ships. These decisions are ours and ours alone to make. There’s no one there to take on the tough choices for us, no one to hold our hands and tell us what to do. The buck stops with us.

Most of the time, we gladly face these decisions.

Why,

Because, well…I’m guessing you’re a lot like me and don’t particularly like being told what to do—unless it's what you wanted to do in the first place😊. But sometimes, having the weight of decisions on your shoulders and yours alone is challenging. And… unfortunately, when faced with difficult decisions, it’s easy to misstep—make the wrong move.

Read More

Topics: own experiences, business commitments, marketing strategy, opportunities and constraints, your business, growth in your business, potential customers, Customers and consumers, Fatal Marketing, business owners, ideal prospects

Connect with Your Customer’s Hearts and Minds

Posted by Parthiv Shah on Aug 28, 2023 8:00:00 AM

If you want to design a winning marketing strategy, you must understand your customer’s needs, fears, and desires. You must have a strong online presence that entices them to want to do business with you. And you must reach out to them regularly with a tailored message that has them lining up with fists raised full of cash, eager to hand it to you in trade for your goods or services.

That’s what today’s blog is all about. So, buckle up and get ready to connect with your customers on a whole new level!

Your customer is rarely looking for a specific product or service. They are looking to fulfill a desire or meet a need. If a consumer is looking to buy a vacation, they are not necessarily interested in the physical address of the hotel or the color of the bed sheets, they want the promise of a week of fun and adventure in an awe-inspiring place with their friends and loved ones.

Read More

Topics: own experiences, business commitments, marketing strategy, opportunities and constraints, your business, growth in your business, potential customers, Customers and consumers, sales process

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

platinum-horizontal-white   keap-certified-partner-white@2x