Imagine a young man, disciplined and focused, standing on the tarmac of an Indian Air Force base. That young man was me, Parthiv Shah. Back then, my world was one of precision, strategy, and unwavering commitment to the mission at hand. Little did I know that the lessons I learned in the Indian Air Force would later become the foundation of my success in the world of direct marketing.
The transition from a military career to becoming a direct marketing expert might seem like a leap, but the truth is, the principles that make a good soldier are the same ones that make a great marketer. In the Air Force, every mission begins with a clear objective, a detailed plan, and a commitment to execution. There’s no room for guesswork. You assess the situation, gather intelligence, create a strategy, and then execute it with precision.
