A few weeks ago, I was on a private Zoom with Dan Kennedy and a small group of business owners, and he said something that stayed with me long after the call ended.
He pointed out that most businesses don’t fail because of bad marketing ideas. They fail because their entire growth engine sits on top of something they don’t actually control. One policy change. One algorithm tweak. One platform hiccup. And suddenly the flow of leads they were counting on slows down… or stops altogether.
Topics: adopters win big, permanent infrastructure, stronger systems, Business Can’t Depend on AI, Anti-Fragile Marketing, Social Media, or Any Single Channel, marketing ideas
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
HILAG INTERNATIONAL
INC. D/B/A eLaunchers.com
13236 EXECUTIVE PARK TERRACE
GERMANTOWN, MD 20874
UNITED STATES
FAX: 301.760.4941
