You went to dental school to learn how to diagnose, treat, and serve patients. You didn’t go to school to become a marketer, operations manager, or systems engineer. And yet — if you own a practice, that’s exactly the role you’re expected to fill.
Every week, I speak with talented dentists who are doing exceptional clinical work… and quietly struggling behind the scenes.
The schedule’s unpredictable. Marketing results feel random. The team’s overwhelmed. Revenue’s plateaued — or worse, declining. And no one’s quite sure why. Let me tell you something hard but true:
