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Two Dentists. Same Market. Very Different Results.

Posted by Parthiv Shah on Apr 13, 2026 11:44:59 AM

Two dentists. Same city. Similar-sized practices. Both good clinicians. Both with solid reputations and years in the community.

From the outside, there’s no obvious reason one should outperform the other. But over the last year, they’ve started to separate.

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Topics: stages of decision, shaping decisions, Similar-sized practices

Patients Are Already Using AI to Choose Their Dentist

Posted by Parthiv Shah on Mar 30, 2026 2:15:00 PM

Not at some point in the future. This is already happening.

A patient wakes up with a problem. It might be pain, something cosmetic they’ve been putting off, or simply the realization that it’s been too long since their last visit.

They do what people do now. They ask a question.

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Topics: Google’s AI-generated, learning new platforms, fewer mentions, stages of decision

 parthiv shah

 

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