Do The Opposite

Posted by Parthiv Shah on Jun 5, 2024 8:00:00 AM

Whenever I talk to a business owner about why they handle their business the way they do, I’m often told, “We do it that way because everyone else does it that way.”   Each time I hear this, the words of Earl Nightingale come to mind: "If you don't have a good model for success, just look at what everybody else is doing and do the opposite.”

It’s a sad truth that most business owners don’t have a clue how to successfully reach out to more prospects, retain happy customers, or reengage with those who’ve done business with them in the past.

The truth is that in the competitive world of business, following the herd often leads to mediocrity. If you wish to get ahead and be a trailblazer, you must dare to break away from the norm and forge a path others are too timid to explore.

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Topics: attract more prospects, different path, achieve extraordinary success, greatest success, create unique value, attracting clients, mediocre services, high-performance, technical elite, good model for success, happy customers

The Path to Business Mastery Lessons in Discipline

Posted by Parthiv Shah on May 27, 2024 8:00:00 AM

Throughout my career, I’ve had the privilege of working with and learning from experts in business, finance, psychology, and philosophy. One of the most profound lessons I’ve learned is that discipline is not just a key to success but a cornerstone. Over and over again, I've witnessed a disciplined and diligent leader catapult their business to unprecedented levels of growth and prosperity.

Japanese culture is rich with wisdom and philosophy, including techniques for cultivating discipline. Today, I'm thrilled to share practical insights into six Japanese techniques for cultivating discipline. When applied, these techniques can truly revolutionize your approach to entrepreneurship.

  1. Kaizen 改善 (Continuous Improvement): At eLaunchers, we believe in the power of continuous improvement. Small, incremental changes lead to significant advancements over time. Embracing kaizen means constantly seeking ways to refine processes, innovate products, and enhance customer experiences. By fostering a culture of continuous learning and improvement, you can stay ahead of the curve and remain competitive in ever-evolving markets.
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Topics: drive growth, continuous optimization, attract more prospects, cultivating discipline, strategic initiatives effectively, Pomodoro Technique, Path to Business, Lessons in Discipline, business, finance, psychology, and philosophy, growth and prosperity, Organization and Decluttering, clarity and focus, Orderliness and arrangement, Visual management, Budgeting and Financial Planning

Fear—Greed—Guilt—Anger—Exclusivity—Salvation—Flattery Emotional Drivers That Compel Prospects To Say Yes

Posted by Parthiv Shah on May 15, 2024 8:00:00 AM

What causes people to act? What motivates them? Inspires them? Entices them to pull out their credit cards, call the number on the screen, and say yes?

The answers are wrapped up in human psychology. And, if you want to craft a marketing message that resonates with your target audience, you need to understand what makes people tick.

Crafting a compelling message is both an art and a science. It's about understanding what motivates people to take action and leveraging those insights to create messages that resonate deeply with your audience. There are seven key drivers—fear, greed, guilt, anger, exclusivity, salvation, and flattery—that can be harnessed to create truly compelling marketing messages.

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Topics: attract more prospects, potential risks, wealth, success, material possessions, societal expectations, feel special or unique, problems or challenges, validation and recognition, attributes or achievements, compelling marketing messages, motivates, powerful motivator, unique features, brand or product, transformative effects

Beyond Hope: Implementing Effective Marketing Strategies for Business Success

Posted by Parthiv Shah on May 1, 2024 8:30:00 AM

I have something to say that some of you may not like, but it needs to be said.

Hope is not a strategy.  

Too often, I come across business people who are limited by inaction.   They are in business. Yes, that’s true. They work. Most work very hard. But when I ask them about their plans for the future, they offer only vague generalities with no specific plan. They hope, sometime in the future, they will be able to attract more patients if or when the market becomes more favorable. Or they hope that one day, word of mouth will build and their customer base will grow.

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Topics: power of planning, optimism and positivity, Effective Marketing Strategies, Business Success, attracting prospects, strategic planning, targeted messaging, multichannel approach, attract prospects, continuous optimization, attract more prospects

 parthiv shah


Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.




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