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UCCP (Ultimate Conversion Concepts Platform) after COVID pt 1

Posted by Parthiv Shah on May 12, 2020 8:00:00 AM

Welcome to the business, post-Covid. The world will not be the same for a long time.  Things have radically changed and are not going back to normal.

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Topics: Customer Retention, Magnetic Marketing, entrepreneurship, business planning, target marketing, ideal customer, nurture, follow up, CRM

Finance and Accounting 2

Posted by Stephen E. Roulac, Phd on Feb 10, 2020 4:45:24 PM

Ignoring the Stock Price
Companies that ignore their stock price do so at their peril.

While it is crucially important to concentrate on the basic business of the company, if a company is not mindful of what happens to its stock price, it may find it is in for a rude shock. If the stock price falls too low, investors may lose confidence in management, and critical investors may sell out. If the stock price falls too low, a takeover may happen. A company needs to pay attention both to its basic business and it its stock price.

Ignoring the company’s stock price is a mistake.

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Topics: Implementation, Business inelligence, Strategic Coach, Financial Education, entrepreneurship, business planning, mentorship

Finance and Accounting 1

Posted by Stephen E. Roulac, Phd on Feb 10, 2020 4:30:24 PM

Success Needs Sufficient Capital Resources
To succeed in business, you need sufficient capital resources. In fact, it is said that the number one source of failure for small business is running out of money.

If you do not have a realistic assessment of the money that is needed to implement your business plan, you run the risk of running out of money. If you run out of money, your business may likely fail. Failure to have a realistic understanding of the amount of money that is required for the business overall and to implement certain new ventures, particularly, can lead to ruin.

Failing to have adequate money for the business can be a mistake.

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Topics: Business Growth, Business inelligence, success, Business Plan, entrepreneurship, mentorship

Operating Philosophies 4

Posted by Stephen E. Roulac, Phd on Jan 24, 2020 1:33:08 PM

30 Retaining the Wrong Professional Advisor

From time to time companies and senior executives inevitably are involved in circumstances that are not familiar to them. In those circumstances, it is a good idea to retain a professional advisor. But it can be disastrous if the wrong advisor is retained.

Often the decision about the advisor who is retained is much more controlling in determining the outcome that is achieved than are the merits of the strategy pursued, the potential of the new business opportunity, what diligence is employed, or how much resources are expended. If you retain the wrong advisor, you may end up with an unfortunate outcome.

Retaining the wrong advisor is a mistake.

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Topics: Business Growth, Business inelligence, Strategic Coach, entrepreneurship, mentorship

Operating Philosophies 2

Posted by Stephen E. Roulac, Phd on Jan 10, 2020 10:06:56 AM

11 Promoting Traffic at the Expense of Profitability 

Seeking to establish themselves in a new market, some companies may emphasize customer traffic—to the exclusion of whether they make any money on those so-called customers.

As Peter Drucker has observed, it is a fundamental business truth that the purpose of business is to create and retain a customer. But if you do not make any money on your customers, you do not have a business. Generating traffic without revenue and profitable customer transactions is a sure way to financial ruin. This lesson was relearned by many dot-com technology companies in the 1990s, who promoted traffic to their websites but failed to establish a viable business model. Numerous dot-com companies that failed did not sufficiently understand that, at the end of the day, maximizing hits is much less important than generating revenues in amounts more than the expenses incurred in
achieving those revenues, so that the business can make a profit and sustain itself.

Promoting customer traffic at the expense of good business is a mistake. 

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Topics: Business Growth, Systems and Processes, success, Strategic Coach, Financial Education, entrepreneurship, business planning

Operating Philosophies 1

Posted by Stephen E. Roulac, Phd on Jan 10, 2020 9:40:06 AM

1 Failing to Employ a Structured Decision Process
Decisions made without a structured, systematic process may be less than optimal.

Business school courses, academic textbooks, and training programs concerning decision making provide structured approaches, decision models, and tips to make better decisions. The classic approach involves defining the problem, identifying alternatives, undertaking quantitative analyses and qualitative assessments, exploring the risks, and then choosing the best course of action. While a structured decision making process is central to management, too often that approach is ignored.

Failing to employ a structured decision process can be a mistake.

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Topics: concepts and strategy, Business Plan, Strategic Coach, Financial Education, entrepreneurship, identify your why

4 Business Strategy Mistakes on "Strategy"

Posted by Stephen E. Roulac, Phd on Dec 23, 2019 12:29:50 PM

1 Strategic Incongruency

Strategy, to be effective, must be congruent.

If balance and consistency between different parts of the business strategy are lacking,
the resulting incongruence compromises the prospects of business success. Strategy congruency means that there is a reasonable connection between one part of a strategy and another part of a strategy. The purposes of one part of the enterprise are complementary to those of another part of the enterprise. The goals of one division are supportive of, and in parallel with, the goals of another division. 

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Topics: Business Growth, success, Business Plan, Strategic Coach, entrepreneurship, mentorship

12 Business Strategy Mistakes on Plans and Goals

Posted by Stephen E. Roulac, Phd on Dec 20, 2019 2:29:44 PM

1 No Plan

A surprising number of companies operate with no plan.

If you operate with no plan, you are proceeding in reliance on spontaneous, reactive, and even impromptu action—rather than on the basis of deliberate, considered approaches to the business. If what is to be done is not much thought about in advance, the opportunity for reflection, consideration and choosing the best way is quite limited. Without a plan, the benefits of plans—focus on priorities, assignment of responsibilities, accountability for results—cannot be realized. Enterprises with plans achieve greater and more frequent success than those that lack them. For as it has insightfully been said, failing to plan is planning to fail.

Not having a plan is a mistake.

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Topics: Business Growth, concepts and strategy, Strategic Coach, entrepreneurship, business planning

421 Strategy Mistakes and How You Can Avoid Them

Posted by Stephen E. Roulac, Phd on Dec 20, 2019 2:25:54 PM

In Lewis Carroll’s classic book, Through the Looking Glass, the Red Queen prophetically informs Alice, “You must run as fast as you can just to stay in the same place. If you want to get ahead, you must run at least twice as fast.” Today, however, even running as fast as you can will not necessarily allow you to stay in the same place. To cope with and prevail in the challenges of life today, you need an effective strategy. You need either to do what you did before—very, very well—or to do something differently.

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Topics: concepts and strategy, success, entrepreneurship, business planning

Destination: FREEDOM - What Does It Mean?

Posted by Parthiv Shah on Sep 20, 2019 8:45:14 AM

 

Do you own your own business or does it own you?

If you're ready to take back control of your life, kick the crap out of your way, shorten your learning curve, design your own version of success and declare your entrepreneurial independence, you’re in the right place. Welcome to Destination: FREEDOM.

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Topics: success, freedom, entrepreneurship

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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