Everyone on the planet is concerned about their future. Some consider tomorrow their future, thinking only one day at a time for survival. Others think about their futures in decades, while still others deal only in months or weeks. The future is a funny thing, as it has unlimited meanings.
I think this next statement is a bit off-putting, but I’m not making fun of it. When I was researching some of the other experts speaking about conversion headaches, the first site to pop up was Harvard Medical School. I learned that there is such an illness known as “conversion headaches (conversion disorder).”
But that’s not at all about what this article is built. Lead conversion is the topic. Removing the roadblocks, constraints, frustration, ambiguity, and headaches that come when your lead to customer conversion isn’t doing well.
The actual value of automation is that it is more capable than humans could ever be to accomplish what today needs. With automation pushing the envelope of productivity in marketing per se, it more than capably provides the ability to scale.
Imagine, a single process that is so well-defined that once implemented can repeatedly produce until Infinitum, or until the desired outcome is reached. That’s the power of automating as many processes as possible.
I have been reading lately about the upcoming Web 3.0, "the semantic web" and I’m excited to see what’s in store for us. Remember the days of dial up connections?
Then we went from just text to graphics, video, streaming communications, media sharing, and so much more. The internet is continuing to grow up right before our eyes.
Evolution is a beautiful thing, no matter how small It may be. It could be as little as watching your house plant grow or witnessing the transformation of a city you once called home.
Implementing CRM systems has come a long way since when the PC and MAC first hit the market. In fact, I'd like to tell you a story about how I learned to love customer relationship management.
Shortly after arriving in America, I went about trying to find a job, earn some money so I could feed myself and my wife. Needless to say, we came to this great country with nothing in our pockets (well, maybe enough for bus fare). I tried and tried, and one day, my world changed for the better. At the time, I didn't know by how much.
The value of marketing metrics is critical to a firm’s interests, especially knowing where the revenues originate, flow through the department and produce the ROI that the C-Suite is always asking of marketers large and small.
If you are not measuring what you are doing concerning marketing and budgeting, you should consider other work. The future will become more and more dependent upon measurement as revenues relate to CPM (cost per man/hour), stock ratio, as a percentage of the overall gross profit, and on and on and on.
Last time we spoke of data mining to identify the perfect, high-yielding target audience you should be focusing most of your attention as far as the customer journey on the path to purchase goes.
This article carries on that thought process through to the next step; the present. But hold on, let’s talk a little bit more about what has been discovered and what can be done with it.
Marketing is NOT all About the Future
Yesterday, today and tomorrow. If you listen to most marketers they will typically speak about the future, but it’s not all about only what’s ahead. Marketing is about the past, present, and future. That’s why it’s important to remember that your history matters. It’s more than just building the next campaign, especially if you convert suspects into prospects, into leads, into customers, clients or patients.
Here’s the ice cream for that cake.
The other day the concept of working your leads through your marketing funnel with a strategy, tactics and an overall explanation of why lead scoring is important to know at what stage your leads are in the buyer’s journey.
Today we’ll discuss the various nurturing campaigns and they specific purposes.
So you have a funnel, big deal. If you don’t get the Tofu, Mofu, and Bofu right, you’ll forever suffer the “conversion disaster.” Why do I say that? Well, because it’s true.
Sure, some prospects might make into the Top of the Funnel, but will they ever convert? Or, how about the lead that has been nurtured a bit at the top but gets pushed to purchase prematurely. Where do you think she goes? Yep. Boing!