Most business owners are doing a lot of marketing. They are posting, emailing, running ads, and trying new ideas constantly. And yet, their revenue barely moves because marketing that’s built around activity instead of outcome doesn’t work.
Busy feels productive. But busy doesn’t pay the bills.
I see this all the time when I look at businesses. There is motion everywhere. Content going out. Campaigns launching. Tools being used. But when you look at the numbers, very little of it is actually turning into money.
