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Pick up the Phone Already!

Posted by eLaunchers on Jul 9, 2020 6:19:58 PM

Pandemic! Riots! Fear! Panic!

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Topics: Business Growth, elaunchers, Customer Retention, lead generation, Marketing education, customer journey

Don’t End Up Second Best…

Posted by Everte Farnell on May 26, 2020 8:00:00 AM

(Guest Post by Everte Farnell)

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Topics: Magnetic Marketing, customer journey, follow up, CRM

UCCP (Ultimate Conversion Concepts Platform) after COVID pt 2

Posted by Parthiv Shah on May 14, 2020 8:00:00 AM

In my last post we talked about the likely outcome of the economic shutdown and what we can likely expect in the coming years.

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Topics: Magnetic Marketing, customer journey, business planning, target marketing, nurture, follow up, Web site, CRM

Buy a Damned Stamp Already…

Posted by eLaunchers on May 5, 2020 8:00:00 AM

Just the other day one of my clients called me to ask for some help with a marketing problem he was having.

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Topics: customer journey, business planning, direct mail, deliverability

You Have To Be Their Mama!

Posted by eLaunchers on Apr 30, 2020 8:00:00 AM

Cavett Roberts, founder of the National Speakers Association, used to say that most people are walking around, umbilical cord in hand looking for a new place to plug it in. 

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Topics: customer journey, nurture, value

There’s a Reason Athletes Always Thank Their Mothers...

Posted by eLaunchers on Apr 21, 2020 8:00:00 AM

Have you ever heard that Bill Cosby bit about raising a son?

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Topics: customer experience, customer journey, ideal customer, nurture

Can You Imagine Proposing Marriage Like This?

Posted by eLaunchers on Apr 2, 2020 8:00:00 AM

Picture this, a guy meets a girl, has a great conversation, gets her number, then calls her in 6 months and asks her to get married.

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Topics: Business Kamasutra, customer journey

Building Out Your Customer Journey Map

Posted by Parthiv Shah on Sep 27, 2019 9:07:18 AM

 

I might be dating myself here, but remember the early days of getting directions online? You'd go to a site like MapQuest, put in your start and end points, and print out 10 pages of turn-by-turn directions. It worked great... until you missed a turn. If you got off the route, you were doomed.

Compare that early technology to the current, GPS-based options, such as Google Maps or Waze. These new tools give you dynamic directions in real-time. It knows where you are, how fast you're going, and where you're headed. It can even warn you of road hazards and find new routes on the fly.

Which type of navigation tool are you using to track your customers' journeys? Are you spitting out a set of directions for them to follow, hoping they won't deviate from the route? Or are you using accurate data to map where they are, where they're headed, and what hazards they need to avoid?

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Topics: customer value optimization, Customer Retention, customer experience, customer journey

 parthiv shah

 

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