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When to Prepare for Black Friday - Part 4

Posted by Richard Bueckert on Oct 6, 2022 8:15:00 AM

Welcome back to another entry of our continuing week-by-week glance at preparing for a Black Friday promotion.

 

We've discussed picking your promo, targeting your audience, and dividing your 'herd' . This week let's talk seduction of your people.

October 25 to November 5: Tease your promotion

More emails are sent on the day before Thanksgiving, Black Friday, and Cyber Monday than any other day throughout the year, according to research by Experian Marketing Services.

 

So don’t kid yourself.

It’s going to take more than one singular email for your promotion to stand out from the rest in your herd’s inbox. Use email, text messaging and your social channels to give your herd a heads-up that your amazing promotion is coming next week and they should be watching for it.

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Topics: Business Growth, traffic, eLaunchers Traffic System

When to Prepare for Black Friday - Part 3

Posted by Richard Bueckert on Sep 29, 2022 3:54:00 PM

Welcome once again to our continuing week-by-week glance at preparing for a Black Friday promotion.

 

Last week was defining your audience. This week  we are going to refine that down.

October 11 to October 22: Divide your herd

 

Think of yourself as a rancher with a herd of cows.

Because like a rancher, your herd represents your source of income.

 

Also like a rancher, you need to care for your herd by protecting it from predators,

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Topics: traffic, Business Plan, eLaunchers Traffic System

When to Prepare for Black Friday - Part 2

Posted by Richard Bueckert on Sep 22, 2022 8:15:00 AM

Welcome back to our continuing week-by-week glance at preparing for a Black Friday promotion.

SO last week we discussed setting our promotion goals. This week let's talk audience.

September 27 to October 8: Choose the target audience for your promotion

With your goal in mind, create the “Black Friday Offer” that’s going to get you there.

Let’s say you’ve got excess, stale inventory...

 

A BOGO deal resonates well with the Black Friday crowd and will help you clear out that excess inventory.

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Topics: traffic, Business Plan, eLaunchers Traffic System

When to Prepare for Black Friday - Part 1

Posted by Richard Bueckert on Sep 15, 2022 8:00:00 AM

Regardless of what your business is, you should be getting ready for Black Friday... NOW.

 

You probably already know this but Black Friday 2022 is one of the most hotly anticipated shopping holidays of the year.

 

This year, Black Friday is November 25/2022 – one day after US Thanksgiving and if you want to maximize this one day “selling extravaganza” for your business, you need to start NOW.

 

The 10-week countdown is upon you and both Canadian and American Thanksgiving Days are coming...

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Topics: traffic, Business Plan, eLaunchers Traffic System

Top 4 Reasons Your Landing Pages Suck Canal Water

Posted by eLaunchers on Aug 13, 2019 5:31:00 AM

There are all sorts of reasons why prospects don’t convert (we’ll discuss that on Thursday).  However, so as not to write a 1000-page book on the subject,  I’ve narrowed things down to these 4 critical elements to why your landing pages might suck.  Mind you, this is my perspective, and I hold no liability for leaving yours off of the list.

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Topics: digital marketing, how to, concepts and strategy, traffic, content creation

Part II  Marketing is NOT All About the Future

Posted by eLaunchers on Jun 27, 2019 5:34:00 AM

Last time we spoke of data mining to identify the perfect, high-yielding target audience you should be focusing most of your attention as far as the customer journey on the path to purchase goes.

This article carries on that thought process through to the next step; the present. But hold on, let’s talk a little bit more about what has been discovered and what can be done with it.

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Topics: data science, traffic, Magnetic Marketing, Business Plan, Financial Education, Technology

Marketing is NOT all About the Future

Posted by eLaunchers on Jun 24, 2019 3:09:00 AM

 

Marketing is NOT all About the Future

Yesterday, today and tomorrow.  If you listen to most marketers they will typically speak about the future, but it’s not all about only what’s ahead.  Marketing is about the past, present, and future.  That’s why it’s important to remember that your history matters.  It’s more than just building the next campaign, especially if you convert suspects into prospects, into leads, into customers, clients or patients.

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Topics: data science, traffic, inbound marketing, content creation, Magnetic Marketing, Business Plan, Technology

The Value of Valuable Content

Posted by eLaunchers on Jun 15, 2018 4:10:00 PM

20 years ago, there was no Snapchat, Instagram, or Facebook. People didn't get their news from Twitter; they got information from nightly talkshows or newspapers. Times are a-changin' and they are a-changin' fast. The key is to ensure that no matter the platform, you are delivering valuable and captivating content. You're moving away from merely generating a list of random people who opt in to something...to creating quality leads using Inbound Marketing concepts.

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Topics: Blog, digital marketing, Social Media, traffic

Use Authority Marketing To Create Leads

Posted by eLaunchers on Jun 11, 2018 3:25:00 PM

Lead generation is most likely the thing that people want to get most out of authority marketing. Media is the key method of getting a message out to an audience. In this day and age, it is important to realize that owning media is a lot easier. Before, you had to buy ad space in the newspaper or wait for a tv host to ask you for an interview in order to get space on the media. Now you can buy a website domain for cheap and control everything that gets put on it.

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Topics: lead automation, Blog, value added, concepts and strategy, traffic

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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