No one talks about this fear out loud. But it’s real. And it’s heavier than most people admit. It’s the fear that if you scale… if you systemize… if you make your business bigger and more efficient and less dependent on you, you’ll lose the very thing that made people love it in the first place.
That if you remove yourself from the center, the heart will go with you. That your brand will become sterile. Generic. Soulless. So you resist. You cling to the old way. You tell yourself, “I just want to stay personal. Hands-on. Close to the work.”
