Blog

Dear Reader,

Running a family business can be great—working alongside people you trust, building something meaningful together, and creating a legacy that’s about so much more than profit. Still, let’s be honest; it can also feel like you’re herding cats. Everyone’s pulling in a different direction, and your family business goes from a dream to a nightmare.

There’s a unique dynamic at play when you’re in business with family. Decisions aren’t just business—they’re personal. And that’s where things get messy, especially when it comes to marketing. Everyone has an opinion, and sometimes those opinions clash. Maybe Dad wants to keep doing things the old way, Mom’s pushing for a modern approach, and the kids are eager to try the latest social media trend. Sound familiar?

The Double-Edged Sword of Family Dynamics

When I look back at my journey as a father, one of the proudest moments was when my son earned his Eagle Scout rank. The road to becoming an Eagle Scout isn’t easy; it’s a journey marked by challenges, hard work, and a commitment to a set of values that shape young boys into strong, capable leaders. As an Eagle Scout dad, I’ve had the privilege of watching my son grow, and in the process, I’ve been reminded of the values that truly matter – values that I carry into my work every single day.

The principles that guide the Boy Scouts – trustworthiness, loyalty, helpfulness, and integrity – aren’t just ideals for young men; they’re the very foundation of strong leadership in business. At eLaunchers, these are the values that drive every decision I make, every strategy I develop, and every interaction I have with my clients.

Trustworthiness is at the core of everything I do. In business, trust is earned, not given. Just as my son earned the trust of his fellow scouts through his actions and commitment, I work hard to earn the trust of my clients. This means being honest, transparent, and dependable. When you work with me, you can trust that I’ll always have your best interests at heart, and I’ll deliver on my promises, no matter what.