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eLaunchers

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Parthiv Shah is the Founder and President of eLaunchers.com, a locally grown and internationally known digital marketing agency in suburbs of Washington DC. Parthiv is a data scientist, practicing principles of BIG DATA in small business space. Parthiv core competency is market segmentation, list research and data hygiene. eLaunchers.com helps professional practices, specifically dentists, orthodontists, physicians and attorneys stay in touch and follow up with their patients or clients using proven direct response marketing techniques and marketing automation technologies. Over 300 dentists, physicians and other clients from 27 states in USA and over 8 other countries have benefited from working with eLaunchers.com. Parthiv is the author of his International Best Seller book Business Kamasutra, with foreword from Dan Kennedy. which was also re-published as a special edition of Business Kamasutra for Dentists with expert commentary from Dr. Gregory Wych. Parthiv's upcoming book 'Copy That Sells' is co-authored with marketing legend Dan Kennedy. Parthiv is a co-author or contributor to six other books and his work routinely appears in various direct response publications including GKIC magazine and Dan Kennedy letter. Parthiv is routinely invited to speak as technology expert at direct marketing conferences and small group mastermind sessions. Parthiv's professional passion is fail safe follow up. Parthiv is the publisher of the Internal Marketing Machine for dentists and orthodontists that facilitates patient education and long term nurture so a dentist can stay in touch with current, past and prospective patients and deliver the right message to the right patient at the right time using email, print and telephone. Internal Marketing Machine is home to over 400 emails, over 60 printed publications and over three dozen web assets all controlled by a data intelligence process that is connected to over a dozen dental practice management systems like Dentrix and Eagle Soft. The patient education content is professionally written by high profile direct response copy writers, clinically curated by successful Dentists and Orthodontists and field tested in the market to have proven track record of success. Principles of Internal Marketing Machine and Fail Safe Follow Up Protocol are taught by several dental practice growth coaches and consultants. Parthiv's personal passion is to help young students fall in love with direct response marketing and acquire hard skills in internet marketing literacy while going through high school and college. Parthiv's learn to earn internship program has taken in over 57 students since 2009. ALL 57 students are either gainfully employed in their chosen field of studies or are still in college, learning what they love to learn. The learn to earn internship framework has also been offered as a returnship for stay at home moms and returning war veterans who want to re-enter the American workforce. Over fifteen stay at home moms and US Military veterans have benefited from this program. Parthiv has contributed over $250,000 in paid internship stipends and intern wages not counting the thousands of hours priceless hours spent by himself and eLaunchers staff who take the young students under their wings and make them marketable. Internship at eLaunchers only starts, it never ends. If any of Parthiv's intern fails to get a job, Parthiv will take them back and re-train them. eLaunchers.com was named Small Business of The Year in 2016 and Parthiv was inducted in GKIC direct response hall of fame in 2017. While Parthiv got his MBA in 1994, he has been a life long student of direct response marketing, marketing automation principles, database marketing, data intelligence and technologies that facilitate marketing. Parthiv has a desire to some day join a doctoral program and do a desertion paper on the subject of pixel estate. Parthiv believes that the internet is a SPACE that is as real as REAL ESTATE, and that makes every business owner who has any presence on the internet a pixel estate investor. Like real estate, your pixel estate has your campus with specific PLACE for every pixel structure. Your pixel estate is blueprinted by systems architects, your pixel assets are built by skilled developers. A very special place called home page is the gateway to your campus on pixel estate. This theorizes that every business with even the most modest presence on the web a pixel estate investor. Modern history has shown that companies who have higher investment in their pixel estate portfolio compared to their real estate portfolio have out performed their rivals by land slide. Parthiv is working with his guide Dr. Stephen Roulac on developing an algorithm and comparison model that will help business owners decide what their pixel estate portfolio could be. Parthiv believes that your pixel estate portfolio is part of a comprehensive marketing portfolio that is made of pixel estate, paper estate, people estate and data estate. Parthiv's origins in to direct marketing come from his direct mail background. Parthiv has worked for over 10000 direct mail marketing projects and mailed over a billion (with a B), over a billion pieces of direct mail. Parthiv is a GKIC Certified Magnetic Marketing Advisor (2010), Infusionsoft Certified Partner (2011), Digital Marketer Certified Partner (2014), Click Funnels Certified Partner (2015) and Hubspot Certified Partner (2017). In addition, Parthiv is trained on Salesforce.com, ZOHO, Microsoft Dynamics and six other cloud based and desktop CRM systems. While the company was born in 2002, Parthiv only began working with Dentists and orthodontists since 2010. Parthiv is a veteran from Indian Air Force, member of Lions Club, a Leadership Montgomery Core Program graduate (class of 2016) and a proud dad of an Eagle Scout. Parthiv lives with his wife Dipali Shah and his parents in Maryland. Their son Rahul Shah is a student at Rochester Institute of Technology and a recipient of prestigious Presidential Scholarship at RIT. Rahul is studying for a Bachelors degree in Human Centered Technology with concentration in Learning Systems and Accessibility with emersion in American Sign Language. Upon graduation, Rahul wants to contribute his talents to the field of distance learning and computer assisted learning for hearing impaired students.
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Recent Posts

Keep Clients Coming Back (Without Kidnapping Them)

Posted by eLaunchers on Jan 24, 2023 8:00:00 AM

As business owners, we would love nothing more than for customers to keep purchasing our goods and services over and over again. How can we create loyal repeat customers who adore our brands without kidnapping our clients? Luckily, at eLaunchers, we have client retention secrets to spare. 

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Topics: elaunchers, marketing for dentists, ideal patient, client retention

Everyone’s Talking About You Behind Your Back

Posted by eLaunchers on Jan 17, 2023 8:15:00 AM

Whether or not you are aware of it, your customers leave your office, Zoom call or shop and tell the world what they think. This may be negative feedback that discourages others from approaching your business or using your product, but it can also consist of rave reviews that get others interested in your offer. 

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Topics: Referral Culture, elaunchers, Marketing education, ideal patient

Creating The Plans Before Building The House

Posted by eLaunchers on Jan 10, 2023 2:03:13 PM

Before one can even lay the foundations of a long-lasting building, architectural plans must be drawn up and approved. Similarly, before you can create a resilient, sustainable business that is ready to grow at speed, you need to create a detailed marketing plan that sets you and your business on the right track. 

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Topics: Business Kamasutra, Business Plan, ideal patient

Should Applied Economics Be A Consideration For Small Businesses?

Posted by eLaunchers on Dec 6, 2022 8:15:00 AM

When you are starting your own business or practice, you have most probably assessed prices, overheads, profits, and reserves. This may not be the most sufficient if you want to grow without working your fingers to the bone. Economics is not only for big conglomerates - they have an important role to play in small businesses.

Small Business Economics

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Topics: Business Growth, economics

Work Smarter, Not Harder With A Referral Culture

Posted by eLaunchers on Nov 29, 2022 8:00:00 AM

We all know that more sales should mean business growth and profit. We also know that each sale can require A LOT of work, even if you are using my Business Kamasutra methodology. While my method can position you to make sales soar, it still requires an investment of effort, as all successful relationships do.

But here’s one of my most valuable business tips that makes a lot of money with the same amount of effort - prioritize referrals!

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Topics: referrals, Referral Culture, marketing for dentists

Why Is Dental Practice Marketing Different?

Posted by eLaunchers on Nov 22, 2022 8:15:00 AM

 If you are a dentist interested in dental marketing for their dental practice, you may have come across many agencies that have said they can do marketing for any industry, including dentistry. And therein lies the rub - healthcare is not just a business - it is a vocation that helps and educates people, so they achieve a better quality of life. You are not “just” selling a service or experience - a person’s quality of life and health is directly linked to your work. Very few non-medical industries can claim this, and this is where dental marketing is different.

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Topics: marketing for dentists, ideal patient, dental practitioners

Cash Reserves - Build A Business Lifeline

Posted by eLaunchers on Nov 15, 2022 8:15:00 AM

Cash reserves are an important part of business economics and are a critical pillar of your business growth. This doesn’t mean it is easy to build these reserves, especially for small businesses and dental practices.

Let’s look at their importance and how to build them up.

Managing Creditors

Renegotiate your debt with your creditors to ease your debt pressure, as they will often accept longer settlement periods. This lowers monthly installments, and you can allocate the difference to building cash reserves. If they are not open to re-negotiation, then take your debt elsewhere for a better deal.

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Topics: small business automation, business planning, cashflow

Is Your Business Future Fogged Up With Uncertainty?

Posted by eLaunchers on Nov 8, 2022 2:59:57 PM

Today, we have a universe of business information available to us with infinite options. So why are thousands of entrepreneurs in dentistry, retail, services, and every kind of industry flailing about with shaky income certainty?

Keep reading to find out how the Business Kamasutra gives you control of your future!

Why Is Universal Information Not Helpful?

Having infinite information is not great. You need the right information and a business plan that you can use monthly. And the latter is mostly missing from struggling businesses.

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Topics: Business Kamasutra

How To Build Commercially Powerful Pixel Real Estate

Posted by eLaunchers on Nov 1, 2022 8:00:00 AM

Any business consultant, marketing agency, business broker, or venture capitalist will tell you that it is vital for a business to have a website. But just like a brick-and-mortar shop front, this digital shopfront of pixels needs to generate sales or it will fail. So how do you build pixel real estate that sells?

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Topics: Business Growth, pixel estate,

Optimization: No, Not SEO, People!

Posted by eLaunchers on Oct 25, 2022 8:00:00 AM

We all know times are challenging, but in fairness, it is rare to have decades when times are not tough. The 2007/8/9/10 global economic crisis was followed by the EU, Greece, Portuguese, Cypriot, Russian, Brazilian, Chinese, and Turkey economic crises. And then 2020 coughed up an interesting start to the decade. And that’s why successful business owners and executives are tough nuts to crack. Balancing the toughness with compassion and optimization will leverage your most precious resource ‒ people!

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Topics: Human Assets

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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