eLaunchers Blog

eLaunchers

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Parthiv Shah is the Founder and President of eLaunchers.com, a locally grown and internationally known digital marketing agency in suburbs of Washington DC. Parthiv is a data scientist, practicing principles of BIG DATA in small business space. Parthiv core competency is market segmentation, list research and data hygiene. eLaunchers.com helps professional practices, specifically dentists, orthodontists, physicians and attorneys stay in touch and follow up with their patients or clients using proven direct response marketing techniques and marketing automation technologies. Over 300 dentists, physicians and other clients from 27 states in USA and over 8 other countries have benefited from working with eLaunchers.com. Parthiv is the author of his International Best Seller book Business Kamasutra, with foreword from Dan Kennedy. which was also re-published as a special edition of Business Kamasutra for Dentists with expert commentary from Dr. Gregory Wych. Parthiv's upcoming book 'Copy That Sells' is co-authored with marketing legend Dan Kennedy. Parthiv is a co-author or contributor to six other books and his work routinely appears in various direct response publications including GKIC magazine and Dan Kennedy letter. Parthiv is routinely invited to speak as technology expert at direct marketing conferences and small group mastermind sessions. Parthiv's professional passion is fail safe follow up. Parthiv is the publisher of the Internal Marketing Machine for dentists and orthodontists that facilitates patient education and long term nurture so a dentist can stay in touch with current, past and prospective patients and deliver the right message to the right patient at the right time using email, print and telephone. Internal Marketing Machine is home to over 400 emails, over 60 printed publications and over three dozen web assets all controlled by a data intelligence process that is connected to over a dozen dental practice management systems like Dentrix and Eagle Soft. The patient education content is professionally written by high profile direct response copy writers, clinically curated by successful Dentists and Orthodontists and field tested in the market to have proven track record of success. Principles of Internal Marketing Machine and Fail Safe Follow Up Protocol are taught by several dental practice growth coaches and consultants. Parthiv's personal passion is to help young students fall in love with direct response marketing and acquire hard skills in internet marketing literacy while going through high school and college. Parthiv's learn to earn internship program has taken in over 57 students since 2009. ALL 57 students are either gainfully employed in their chosen field of studies or are still in college, learning what they love to learn. The learn to earn internship framework has also been offered as a returnship for stay at home moms and returning war veterans who want to re-enter the American workforce. Over fifteen stay at home moms and US Military veterans have benefited from this program. Parthiv has contributed over $250,000 in paid internship stipends and intern wages not counting the thousands of hours priceless hours spent by himself and eLaunchers staff who take the young students under their wings and make them marketable. Internship at eLaunchers only starts, it never ends. If any of Parthiv's intern fails to get a job, Parthiv will take them back and re-train them. eLaunchers.com was named Small Business of The Year in 2016 and Parthiv was inducted in GKIC direct response hall of fame in 2017. While Parthiv got his MBA in 1994, he has been a life long student of direct response marketing, marketing automation principles, database marketing, data intelligence and technologies that facilitate marketing. Parthiv has a desire to some day join a doctoral program and do a desertion paper on the subject of pixel estate. Parthiv believes that the internet is a SPACE that is as real as REAL ESTATE, and that makes every business owner who has any presence on the internet a pixel estate investor. Like real estate, your pixel estate has your campus with specific PLACE for every pixel structure. Your pixel estate is blueprinted by systems architects, your pixel assets are built by skilled developers. A very special place called home page is the gateway to your campus on pixel estate. This theorizes that every business with even the most modest presence on the web a pixel estate investor. Modern history has shown that companies who have higher investment in their pixel estate portfolio compared to their real estate portfolio have out performed their rivals by land slide. Parthiv is working with his guide Dr. Stephen Roulac on developing an algorithm and comparison model that will help business owners decide what their pixel estate portfolio could be. Parthiv believes that your pixel estate portfolio is part of a comprehensive marketing portfolio that is made of pixel estate, paper estate, people estate and data estate. Parthiv's origins in to direct marketing come from his direct mail background. Parthiv has worked for over 10000 direct mail marketing projects and mailed over a billion (with a B), over a billion pieces of direct mail. Parthiv is a GKIC Certified Magnetic Marketing Advisor (2010), Infusionsoft Certified Partner (2011), Digital Marketer Certified Partner (2014), Click Funnels Certified Partner (2015) and Hubspot Certified Partner (2017). In addition, Parthiv is trained on Salesforce.com, ZOHO, Microsoft Dynamics and six other cloud based and desktop CRM systems. While the company was born in 2002, Parthiv only began working with Dentists and orthodontists since 2010. Parthiv is a veteran from Indian Air Force, member of Lions Club, a Leadership Montgomery Core Program graduate (class of 2016) and a proud dad of an Eagle Scout. Parthiv lives with his wife Dipali Shah and his parents in Maryland. Their son Rahul Shah is a student at Rochester Institute of Technology and a recipient of prestigious Presidential Scholarship at RIT. Rahul is studying for a Bachelors degree in Human Centered Technology with concentration in Learning Systems and Accessibility with emersion in American Sign Language. Upon graduation, Rahul wants to contribute his talents to the field of distance learning and computer assisted learning for hearing impaired students.
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Recent Posts

Holiday Season Advancing – Prepare Today

Posted by eLaunchers on Sep 12, 2019 4:00:00 AM

Holiday Season Advancing – Prepare Today

You know it happens every year. You know you want to be raring to go on time this year. You know last year was a nightmare due to the lack of preparedness. Prepare today for the advancing holiday season to make for better sleeping once Thanksgiving week comes around.

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Topics: data science, concepts and strategy, content creation

The Milk Your Baby Drinks Can Ruin Teeth…And Other Such Dental Disasters

Posted by eLaunchers on Sep 10, 2019 7:59:00 AM

Who’s heart couldn’t melt at the sight of a smiling baby? Their feather-soft skin, tiny feet and hands, and oh, that beautiful smile is enough to make you want to cuddle it all day.  But did you know that feeding your baby can cause brand-new teeth to rot? This type of dental disaster is all too common.

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Topics: concepts and strategy, success, content creation, Continuing Education

One Thousand Days Backwards – Reverse Engineer Your Future

Posted by eLaunchers on Aug 27, 2019 4:47:00 AM

Everyone on the planet is concerned about their future.  Some consider tomorrow their future, thinking only one day at a  time for survival.  Others think about their futures in decades, while still others deal only in months or weeks.  The future is a funny thing, as it has unlimited meanings. 

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Topics: concepts and strategy, success, Money, Technology

Creating and Distributing High-Quality Content

Posted by eLaunchers on Aug 22, 2019 5:54:00 AM

How’s your content creation and distribution going? I’ve been working on ensuring my blog content is fresh, varied, and consistent. In the past, it was catch as catch can, never sticking to a schedule. But in the past several months I’ve found a way to ensure the content we at eLaunchers posts is relevant, timely, and engaging. Our readership is up because we are creating and distributing high-quality content on a regular basis. 

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High-Value Clients Don’t Grow on Trees

Posted by eLaunchers on Aug 20, 2019 1:56:00 AM

Lofty expectations and modest checkbooks do not a high-value client make.  In fact, most of the clients to whom you currently provide service probably fall into that category. I know the early days of my business housed clients such as these.

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The Cure for Your Conversion Headaches

Posted by eLaunchers on Aug 15, 2019 4:27:00 AM

I think this next statement is a bit off-putting, but I’m not making fun of it. When I was researching some of the other experts speaking about conversion headaches, the first site to pop up was Harvard Medical School. I learned that there is such an illness known as “conversion headaches (conversion disorder).”

But that’s not at all about what this article is built. Lead conversion is the topic. Removing the roadblocks, constraints, frustration, ambiguity, and headaches that come when your lead to customer conversion isn’t doing well.

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Topics: concepts and strategy, success, content creation, Technology

Top 4 Reasons Your Landing Pages Suck Canal Water

Posted by eLaunchers on Aug 13, 2019 5:31:00 AM

There are all sorts of reasons why prospects don’t convert (we’ll discuss that on Thursday).  However, so as not to write a 1000-page book on the subject,  I’ve narrowed things down to these 4 critical elements to why your landing pages might suck.  Mind you, this is my perspective, and I hold no liability for leaving yours off of the list.

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Topics: digital marketing, how to, concepts and strategy, traffic, content creation

Content Curation is a Stretch

Posted by eLaunchers on Aug 8, 2019 12:59:00 AM

A stretch of your time and content resources that is. Curating content in its many forms is definitely a time saver, especially if you are a small staff (of one?) or you have a heavy content schedule.

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Topics: concepts and strategy, content creation, Marketing education

The Money is in a Clean List

Posted by eLaunchers on Aug 6, 2019 2:23:00 AM

What does every marketing guru, maven, expert, or wannabe expert always say? The money's in the list. That is true, but with some caveats.  The strength of your email list is determined by several factors, including its cleanliness.

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Topics: direct marketing, data science, concepts and strategy, content creation, Magnetic Marketing, Money

Word of Mouth Sales

Posted by eLaunchers on Aug 1, 2019 3:35:00 AM

What would the world be like without Facebook? Would word of mouth cease to exist? These are damaging questions as we have become so accustomed to having social media dominate so much of people’s minds.

“Well, if it’s on Facebook it must be true,” is the graduated statement that originated with the internet.  What used to be important about social media is becoming so passé it’s laughable? The privacy issue is hugely negative, yet Billions of people give their information every day. Facebook makes advertising money by selling your information to the highest bidder of the day, and again tomorrow, and tomorrow.

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Topics: concepts and strategy, Delivery and Training, inbound marketing, No BS, authority marketing

eLaunchers.com Blog

Thank you for your interest.

Kind Words from Ryan Deiss @ Inbound 2018

In this blog, we share what we learned from our reading and our experience. We publish two articles a week. Our blog editor Stacey Riska reads, researches and interview industry experts to write these articles. We also get articles contributed by others that Stacey publishes periodically to this blog. If you have a blog idea or blog article, kindly send it to sriska@elaunchers.com for review.

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If you click on this button and schedule a call with me, I will work with you on your business in a 60 to 90 minute  session and help you map out your journey from your current state to your goal state. This session is a composite of principles I learned from Dan Kennedy's Magnetic Marketing, Hubspot's Inbound Marketing Methodology, Infusionsoft's Lifecycle Marketing Planner and Digital Marketer's Customer Value Optimization with Value Journey Canvas (CVO/VJC).Get Started For Free!

 

 

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