eLaunchers Blog

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Parthiv Shah is the Founder and President of eLaunchers.com, a locally grown and internationally known digital marketing agency in suburbs of Washington DC. Parthiv is a data scientist, practicing principles of BIG DATA in small business space. Parthiv core competency is market segmentation, list research and data hygiene. eLaunchers.com helps professional practices, specifically dentists, orthodontists, physicians and attorneys stay in touch and follow up with their patients or clients using proven direct response marketing techniques and marketing automation technologies. Over 300 dentists, physicians and other clients from 27 states in USA and over 8 other countries have benefited from working with eLaunchers.com. Parthiv is the author of his International Best Seller book Business Kamasutra, with foreword from Dan Kennedy. which was also re-published as a special edition of Business Kamasutra for Dentists with expert commentary from Dr. Gregory Wych. Parthiv's upcoming book 'Copy That Sells' is co-authored with marketing legend Dan Kennedy. Parthiv is a co-author or contributor to six other books and his work routinely appears in various direct response publications including GKIC magazine and Dan Kennedy letter. Parthiv is routinely invited to speak as technology expert at direct marketing conferences and small group mastermind sessions. Parthiv's professional passion is fail safe follow up. Parthiv is the publisher of the Internal Marketing Machine for dentists and orthodontists that facilitates patient education and long term nurture so a dentist can stay in touch with current, past and prospective patients and deliver the right message to the right patient at the right time using email, print and telephone. Internal Marketing Machine is home to over 400 emails, over 60 printed publications and over three dozen web assets all controlled by a data intelligence process that is connected to over a dozen dental practice management systems like Dentrix and Eagle Soft. The patient education content is professionally written by high profile direct response copy writers, clinically curated by successful Dentists and Orthodontists and field tested in the market to have proven track record of success. Principles of Internal Marketing Machine and Fail Safe Follow Up Protocol are taught by several dental practice growth coaches and consultants. Parthiv's personal passion is to help young students fall in love with direct response marketing and acquire hard skills in internet marketing literacy while going through high school and college. Parthiv's learn to earn internship program has taken in over 57 students since 2009. ALL 57 students are either gainfully employed in their chosen field of studies or are still in college, learning what they love to learn. The learn to earn internship framework has also been offered as a returnship for stay at home moms and returning war veterans who want to re-enter the American workforce. Over fifteen stay at home moms and US Military veterans have benefited from this program. Parthiv has contributed over $250,000 in paid internship stipends and intern wages not counting the thousands of hours priceless hours spent by himself and eLaunchers staff who take the young students under their wings and make them marketable. Internship at eLaunchers only starts, it never ends. If any of Parthiv's intern fails to get a job, Parthiv will take them back and re-train them. eLaunchers.com was named Small Business of The Year in 2016 and Parthiv was inducted in GKIC direct response hall of fame in 2017. While Parthiv got his MBA in 1994, he has been a life long student of direct response marketing, marketing automation principles, database marketing, data intelligence and technologies that facilitate marketing. Parthiv has a desire to some day join a doctoral program and do a desertion paper on the subject of pixel estate. Parthiv believes that the internet is a SPACE that is as real as REAL ESTATE, and that makes every business owner who has any presence on the internet a pixel estate investor. Like real estate, your pixel estate has your campus with specific PLACE for every pixel structure. Your pixel estate is blueprinted by systems architects, your pixel assets are built by skilled developers. A very special place called home page is the gateway to your campus on pixel estate. This theorizes that every business with even the most modest presence on the web a pixel estate investor. Modern history has shown that companies who have higher investment in their pixel estate portfolio compared to their real estate portfolio have out performed their rivals by land slide. Parthiv is working with his guide Dr. Stephen Roulac on developing an algorithm and comparison model that will help business owners decide what their pixel estate portfolio could be. Parthiv believes that your pixel estate portfolio is part of a comprehensive marketing portfolio that is made of pixel estate, paper estate, people estate and data estate. Parthiv's origins in to direct marketing come from his direct mail background. Parthiv has worked for over 10000 direct mail marketing projects and mailed over a billion (with a B), over a billion pieces of direct mail. Parthiv is a GKIC Certified Magnetic Marketing Advisor (2010), Infusionsoft Certified Partner (2011), Digital Marketer Certified Partner (2014), Click Funnels Certified Partner (2015) and Hubspot Certified Partner (2017). In addition, Parthiv is trained on Salesforce.com, ZOHO, Microsoft Dynamics and six other cloud based and desktop CRM systems. While the company was born in 2002, Parthiv only began working with Dentists and orthodontists since 2010. Parthiv is a veteran from Indian Air Force, member of Lions Club, a Leadership Montgomery Core Program graduate (class of 2016) and a proud dad of an Eagle Scout. Parthiv lives with his wife Dipali Shah and his parents in Maryland. Their son Rahul Shah is a student at Rochester Institute of Technology and a recipient of prestigious Presidential Scholarship at RIT. Rahul is studying for a Bachelors degree in Human Centered Technology with concentration in Learning Systems and Accessibility with emersion in American Sign Language. Upon graduation, Rahul wants to contribute his talents to the field of distance learning and computer assisted learning for hearing impaired students.
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Recent Posts

Part II  Marketing is NOT All About the Future

Posted by eLaunchers on Jun 27, 2019 5:34:00 AM

Last time we spoke of data mining to identify the perfect, high-yielding target audience you should be focusing most of your attention as far as the customer journey on the path to purchase goes.

This article carries on that thought process through to the next step; the present. But hold on, let’s talk a little bit more about what has been discovered and what can be done with it.

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Topics: data science, traffic, Magnetic Marketing, Business Plan, Financial Education, Technology

Marketing is NOT all About the Future

Posted by eLaunchers on Jun 24, 2019 3:09:00 AM

 

Marketing is NOT all About the Future

Yesterday, today and tomorrow.  If you listen to most marketers they will typically speak about the future, but it’s not all about only what’s ahead.  Marketing is about the past, present, and future.  That’s why it’s important to remember that your history matters.  It’s more than just building the next campaign, especially if you convert suspects into prospects, into leads, into customers, clients or patients.

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Topics: data science, traffic, inbound marketing, content creation, Magnetic Marketing, Business Plan, Technology

Creating Effective Funnels is a Piece of Cake Or…. How to Get the Tofu, Mofu, Bofu, Right Once and For All Part 2

Posted by eLaunchers on Jun 12, 2019 11:13:00 AM

Here’s the ice cream for that cake.

The other day the concept of working your leads through your marketing funnel with a strategy, tactics and an overall explanation of why lead scoring is important to know at what stage your leads are in the buyer’s journey.

Today we’ll discuss the various nurturing campaigns and they specific purposes.

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Topics: lead marketing automation, concepts and strategy, success, content creation, Technology

Creating Effective Funnels is a Piece of Cake Or…. How to Get the Tofu, Mofu, Bofu, Right Once and For All Part 1

Posted by eLaunchers on Jun 10, 2019 5:19:00 AM

So you have a funnel, big deal. If you don’t get the Tofu, Mofu, and Bofu right, you’ll forever suffer the “conversion disaster.” Why do I say that? Well, because it’s true.

Sure, some prospects might make into the Top of the Funnel, but will they ever convert? Or, how about the lead that has been nurtured a bit at the top but gets pushed to purchase prematurely. Where do you think she goes? Yep. Boing!

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Topics: digital marketing, concepts and strategy, Customer Retention, customer experience, content creation, Technology

How can Dan Kennedy’s Indian data scientist attract more wealth for you?

Posted by eLaunchers on Jun 7, 2019 3:09:46 PM

Dan is famous for teaching us that, "The money is in the list… You want to be in an ‘Income At Will’ position…

You need to build an iron fence around your herd…. You must magnetically attract the right people to you…”

So how do you do all of that?

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Topics: data science, digital marketer, Magnetic Marketing, Marketing to affluent, Strategic Coach

Why Marketing Metrics are Critical  .... .... Without Them You’re Lost

Posted by eLaunchers on Jun 7, 2019 12:42:00 PM

 

There are significant reasons why marketing metrics are critical.  If you don’t know what works, what doesn’t, what’s weak, what’s healthy, you’re lost.  How can you get to where you are going without markers along the way to ensure you’re going in the proper direction.  You’re missing out on pertinent information when you don’t use them.

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Topics: success, Databox Dashboard, Financial Education, Technology

How Magnetic Marketing Campaigns Can Change Your Trajectory Once and For All

Posted by eLaunchers on Jun 5, 2019 5:46:00 AM

How Magnetic Marketing Campaigns Can Change Your Trajectory Once and For All

Magnetic Marketing can move the needle, change your trajectory, up your game, improve your lead generation, attract new clients like magic, and a myriad of other cliche's that get thrown around the marketing world.  Only this time it’s true, as is evidenced by thousands of smart marketers and business owners across the globe.  They adhere to proven formulas inspired by the one and only Dan Kennedy.

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Topics: Magnetic Marketing

Authority Marketing With Rusty Shelton

Posted by eLaunchers on Nov 8, 2018 2:35:46 PM

Litening to Rusty Shelton from Advantage was enlightening. While most of things he discussed in authority marketing and content marketing is considered common sense to savvy digital marketers and hubspot users, his take on exactly how to develop your content strategy and the mechanics of messaging was very interesting. 

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Topics: inbound marketing, authority marketing

Kind Words From Ryan Deiss

Posted by eLaunchers on Sep 9, 2018 9:52:24 AM

 

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Topics: Implementation, digital marketer, inbound marketing, customer experience, Ryan Deiss

eLaunchers Service: The Impact of our Internship Program

Posted by eLaunchers on Jun 25, 2018 2:00:00 PM

Before you embark on your journey at eLaunchers, I wanted to share my story with you first. Hopefully my experience will help you make the decision to include eLaunchers in your future or at least get a feel for the heart of this company.

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Topics: Insider, Blog, copy, elaunchers, internship

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