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eLaunchers

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Parthiv Shah is the Founder and President of eLaunchers.com, a locally grown and internationally known digital marketing agency in suburbs of Washington DC. Parthiv is a data scientist, practicing principles of BIG DATA in small business space. Parthiv core competency is market segmentation, list research and data hygiene. eLaunchers.com helps professional practices, specifically dentists, orthodontists, physicians and attorneys stay in touch and follow up with their patients or clients using proven direct response marketing techniques and marketing automation technologies. Over 300 dentists, physicians and other clients from 27 states in USA and over 8 other countries have benefited from working with eLaunchers.com. Parthiv is the author of his International Best Seller book Business Kamasutra, with foreword from Dan Kennedy. which was also re-published as a special edition of Business Kamasutra for Dentists with expert commentary from Dr. Gregory Wych. Parthiv's upcoming book 'Copy That Sells' is co-authored with marketing legend Dan Kennedy. Parthiv is a co-author or contributor to six other books and his work routinely appears in various direct response publications including GKIC magazine and Dan Kennedy letter. Parthiv is routinely invited to speak as technology expert at direct marketing conferences and small group mastermind sessions. Parthiv's professional passion is fail safe follow up. Parthiv is the publisher of the Internal Marketing Machine for dentists and orthodontists that facilitates patient education and long term nurture so a dentist can stay in touch with current, past and prospective patients and deliver the right message to the right patient at the right time using email, print and telephone. Internal Marketing Machine is home to over 400 emails, over 60 printed publications and over three dozen web assets all controlled by a data intelligence process that is connected to over a dozen dental practice management systems like Dentrix and Eagle Soft. The patient education content is professionally written by high profile direct response copy writers, clinically curated by successful Dentists and Orthodontists and field tested in the market to have proven track record of success. Principles of Internal Marketing Machine and Fail Safe Follow Up Protocol are taught by several dental practice growth coaches and consultants. Parthiv's personal passion is to help young students fall in love with direct response marketing and acquire hard skills in internet marketing literacy while going through high school and college. Parthiv's learn to earn internship program has taken in over 57 students since 2009. ALL 57 students are either gainfully employed in their chosen field of studies or are still in college, learning what they love to learn. The learn to earn internship framework has also been offered as a returnship for stay at home moms and returning war veterans who want to re-enter the American workforce. Over fifteen stay at home moms and US Military veterans have benefited from this program. Parthiv has contributed over $250,000 in paid internship stipends and intern wages not counting the thousands of hours priceless hours spent by himself and eLaunchers staff who take the young students under their wings and make them marketable. Internship at eLaunchers only starts, it never ends. If any of Parthiv's intern fails to get a job, Parthiv will take them back and re-train them. eLaunchers.com was named Small Business of The Year in 2016 and Parthiv was inducted in GKIC direct response hall of fame in 2017. While Parthiv got his MBA in 1994, he has been a life long student of direct response marketing, marketing automation principles, database marketing, data intelligence and technologies that facilitate marketing. Parthiv has a desire to some day join a doctoral program and do a desertion paper on the subject of pixel estate. Parthiv believes that the internet is a SPACE that is as real as REAL ESTATE, and that makes every business owner who has any presence on the internet a pixel estate investor. Like real estate, your pixel estate has your campus with specific PLACE for every pixel structure. Your pixel estate is blueprinted by systems architects, your pixel assets are built by skilled developers. A very special place called home page is the gateway to your campus on pixel estate. This theorizes that every business with even the most modest presence on the web a pixel estate investor. Modern history has shown that companies who have higher investment in their pixel estate portfolio compared to their real estate portfolio have out performed their rivals by land slide. Parthiv is working with his guide Dr. Stephen Roulac on developing an algorithm and comparison model that will help business owners decide what their pixel estate portfolio could be. Parthiv believes that your pixel estate portfolio is part of a comprehensive marketing portfolio that is made of pixel estate, paper estate, people estate and data estate. Parthiv's origins in to direct marketing come from his direct mail background. Parthiv has worked for over 10000 direct mail marketing projects and mailed over a billion (with a B), over a billion pieces of direct mail. Parthiv is a GKIC Certified Magnetic Marketing Advisor (2010), Infusionsoft Certified Partner (2011), Digital Marketer Certified Partner (2014), Click Funnels Certified Partner (2015) and Hubspot Certified Partner (2017). In addition, Parthiv is trained on Salesforce.com, ZOHO, Microsoft Dynamics and six other cloud based and desktop CRM systems. While the company was born in 2002, Parthiv only began working with Dentists and orthodontists since 2010. Parthiv is a veteran from Indian Air Force, member of Lions Club, a Leadership Montgomery Core Program graduate (class of 2016) and a proud dad of an Eagle Scout. Parthiv lives with his wife Dipali Shah and his parents in Maryland. Their son Rahul Shah is a student at Rochester Institute of Technology and a recipient of prestigious Presidential Scholarship at RIT. Rahul is studying for a Bachelors degree in Human Centered Technology with concentration in Learning Systems and Accessibility with emersion in American Sign Language. Upon graduation, Rahul wants to contribute his talents to the field of distance learning and computer assisted learning for hearing impaired students.
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Recent Posts

What Makes Authority Marketing Work

Posted by eLaunchers on Feb 25, 2021 3:50:50 PM

In some circles, the title of this article could be a leading statement into a description, or it could be a question. In reality, as far as I'm concerned, What Makes Authority Marketing Work is both.

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Topics: concepts and strategy, Marketing to affluent, authority marketing

Twitter Ads

Posted by eLaunchers on Dec 23, 2020 8:00:00 AM

Twitter has gained popularity with 330+ million monthly users by offering them an outlet to share their thoughts, pictures and web links. Despite not being as massively popular as Facebook or Instagram, Twitter is gaining popularity among more casual crowds recently and must be taken seriously as a marketing instrument.

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Topics: Marketing education, Twitter

Facebook Ads

Posted by eLaunchers on Dec 16, 2020 8:00:00 AM

It is impossible to deny that Facebook is the most popular and relevant social network in the world. Over its years, Facebook created businesses, innovated internet advertising, and caused a lot (and I mean A LOT) of controversy over private data management.

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Topics: Marketing education, Facebook

Instagram Ads

Posted by eLaunchers on Dec 10, 2020 8:00:00 AM

Instagram is an excellent tool for businesses of all sizes to advertise products and services. Instagram offers a diverse audience to advertise to so it can definitely be worth the investment, especially for a small business! Heres some tips on how to use Instagram for advertising.

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Topics: Marketing education, Instagram

Marketing Ideas

Posted by eLaunchers on Dec 8, 2020 8:00:00 AM

Have you ever wanted to take your marketing to the next level?  You've already done the mailing lists, website creation, and social media marketing? Looking for a little marketing excitement? There are plenty of other things you can do to promote your business that are a little outside of the box. 

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Topics: lead generation, Marketing education

When to hire a marketing agency

Posted by eLaunchers on Dec 3, 2020 8:00:00 AM

It is not easy being a business owner - you have to oversee every part of the operations, manage your employees and clients, and make decisions that can have major consequences. It is understandable that  you clearly  don't have time to micromanage your marketing output. Even worse, it can be daunting being the only one in your business' marketing department. No second opinion. No team support. You need help! Here are some indicators that your business needs a marketing agency.

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Topics: Business Growth, time management, Marketing education

Coupons and promotions

Posted by eLaunchers on Dec 1, 2020 8:00:00 AM

Everyone loves free stuff, and so should you!

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Topics: lead generation, Marketing education

Social Networks - Part 2

Posted by eLaunchers on Nov 26, 2020 8:00:00 AM

Not all social networks are created equal. Since we reviewed 3 big players (Instagram, Facebook, and Twitter) on the social network market in our last post, you should take a look at smaller and more specific types of social networks.

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Topics: Marketing education

Social Networks - Part 1

Posted by eLaunchers on Nov 24, 2020 8:00:00 AM

How many social media platforms are out there? A lot. All of these platforms offer amazing opportunities to marketers or tech-savvy business owners. You have a wide choice of media formats to use, various demographics to target, advertising techniques to use, special software and services to utilize.

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Topics: Marketing education

Email Deliverability

Posted by eLaunchers on Nov 19, 2020 8:00:00 AM
Email deliverability is the key component of a successful online marketing strategy. It is especially important taking into account today’s situation with people spending most of their time working from home (Covid, I am looking at you!). You want to reach these potential and recurring clients and now is the best time to do so.
 
Email deliverability, simply, is just the ability to re ach a person's inbox, avoiding being stuck in the multiple - layer hell of algorithms, spam lists, promotional campaigns and email filters enforced by big tech companies. The problem with going through all these email traps is that Google, Microsoft and ot her companies do not share their email sorting algorithms with anyone, fearing to reveal essential information to a competitor.
 
Because of that, there is no SOLID way to know how to increase deliverability. The best thing we, business owners and marketers, can do is to use trial and error, Key Performance Indicators, and your own experience to increase the deliverability of our marketing emails. As a seasoned marketer,  I have a couple of tricks up my sleeve that I can share with you!
 
You need to make sure you stay consistent with your email broadcasts. You must keep a balance of regular, but not overwhelming, communication with your customer. Segmentation of your email list is the key factor in keeping good email frequency, so make sure to keep the schedule.
 
Stay relevant in your emails. This one might be the most important aspect of a successful email marketing campaign! You have to produce the content that would be interesting and e ngaging for your audience. Make sure to keep the email copy entertaining and informative. Attach videos, images and web links. Think of how to format your copy for it to be comfortable to read.
 
Keep a good sender’s reputation. The security of your email br oadcast in the algorithm depends on the respectability of the sender’s reputation with the internet service provider. Each of the email providers assigns a score to your sender identity and evaluates the content of your email before it is delivered. The be st way to raise your credibility among them is to increase subscriber’s interactions with your content. Opens, shares, clicks, subscribing - all of these are great for raising the sender’s credibility and increase email deliverability as a result. There are many great tools to help determine your deliverability reputation. We like MXToolbox.
 
Analyz e and test, test, test! The best way to gain insight into your email deliverability is to test different approaches for different groups of customers. The key parameters such as open rate and click rate will tell you if the content is resonating with the a udience. For example, you can try to send your client a DIY email with weblinks for additional information and the email without weblinks to see if the clientele responds. The combinations for those tests are endless and the use of them distinguishes an amateur marketer from a professional.
 
If you need some help coming up with a strategy, let us know.
Request Your FREE Consultation
 
 
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Topics: Marketing education

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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