If you think LinkedIn is only a place to post your professional profile, you may want to reconsider.
It isn’t often a business owner can find a free professional marketing tool with 660 million followers. LinkedIn is “the” social network to link business professionals’ word-wide. A LinkedIn Company Page offers business professionals a tremendous opportunity to connect, promote and advertise with local and global businesses and business professionals – for free.
Picture this, a guy meets a girl, has a great conversation, gets her number, then calls her in 6 months and asks her to get married.
Cowboys are really cool! What symbolizes America more than the lone cowboy on the plains, driving cattle and standing up for what’s right?
Topics: target marketing
Before the digital era, people used to love gathering around a photo album with friends and family to relive memories and share the stories behind the pictures. As the saying goes “ a picture speaks a thousand words”.
To bring your website to the top of the search engine’s pages, you need to find the top high-volume keywords. In short, you need to know which word, or combinations of words people are using to search for your business. As a business owner, you are tasked with performing client services, hiring and training staff, and dealing with clients and client issues. Keyword research may be yet one more task you haven’t budgeted time, skill, or dollars for. Luckily, you don’t have to figure it all out on your own, since there are some excellent keyword research tools to help.
How are you/your practice distinct?
If your child has a 102 fever and you run to the drug store, do you ask for acetaminophen or Tylenol? Tylenol has a 30-year history of building its brand and reputation as a safe, trusted fever and pain medication with a tamper proof seal. That’s why when your child has a fever, you think of Tylenol first. In fact, Tylenol may be the only brand you would trust for your child.
When I worked as a community TV reporter part of my interview training involved sessions with a very experienced crew member named “Mel”. Mel was a memorable teacher who schooled us on asking open-ended questions that encouraged the interviewees to talk about themselves. Mel told us “everyone has a story, it’s your job to tease it out.” It constantly surprised me to find seemingly ordinary people who had the most interesting or unusual stories.
Chances are you’ve heard the buzz about Instagram and have decided to set up an account. If you have a business – you’ll want to set up an Instagram business account. Why? In a word – analytics. Although Instagram calls it “insights”. Insights are basically an analytics tool that track data on follower demographics and actions. It also compares content so you can see how your posts are performing. Additionally, an Instagram business account allows you to post ads and link to your social media business accounts.
Dr. Evelyn (a fictitious character) has been out of dentistry school for over a year. At first, she tried to do some of the advertising/marketing on her own but quickly realized she didn’t have knowledge or the skill. She found between managing her practice and trying to keep up with her hobby of running Ultra-Marathon’s learning the in’s and outs of digital marketing simply wasn’t feasible.
Topics: marketing for dentists