Word of mouth is the golden ticket of marketing ‒ no one can dispute that. But in today’s digitally connected world, word of mouth is actually now digital sharing. Basing your practice’s growth on the unmeasurable ability of patients to tell others is a slow way to grow. So let’s get you embracing digital marketing and retiring early!
Data analysis is a term that flies around a lot. But as a business owner, when you look into doing data analysis, it sounds simple until you start digging down. Data analysis can be daunting, but it is a valuable asset. That is why big successful corporates are investing heavily in it.
If they are pouring so much money into it, should you not be paying more attention to it? Here is an explanation of which data will help you in your business!
What Are Marketing Analytics?
Tracking your marketing performance with data analytics should be a mandatory process within your business. It covers the analysis of sales, the web, social media, behavior, operations, and other data.
There are three main groups of marketing analytics:
Good customer relationships don’t only make your work life a pleasant experience, they also save you a lot of money and give you free marketing. But how can you get that customer relationship bobbing along at a nice pace? We talked to a marriage counselor to get their opinion because if anyone knows how to counsel on a relationship, they would know!
The Ins & Out Of Customer Relationships
Relationship management is not filled with groundbreaking science. You have probably heard it all before but, being human, we forget and need a refresher! A customer relationship actually boils down to your employee relationships with you and employee relationships with your customers.
Lead generation is the foundation of any business. From knocking on doors a hundred years ago to AI scanning the internet today, your sales funnel always needs to be full. As a small business, where do you start? We hope to launch you in the right direction today, so buckle up!
What Is Lead Generation?
In digital marketing, a lead is an internet user who shows interest in your brand by liking a post, visiting your website, subscribing to a channel, or filling out a form to receive a newsletter or download.
Topics: lead generation
The year 2022 has been a wild ride economically, with tired “survivor” businesses lurching along with pandemic damage, trying to revitalize marketing and market share, only to face financial pandemics on the horizon.
If you’re a current business owner, you deserve congratulations for making it this far this decade. Regardless of what biology, oligarchs, and stock markets throw at you, your bottom line is always, well, your bottom line. So it's time to stop talking about solutions and time to take tangible, measurable
Topics: Business inelligence
As a startup, automation might seem like overkill and contrary to your excellent roll-up-your-sleeves attitude towards growing your business. You don’t need automation for serving one client, but you do need automation for hundreds of other aspects that will grow your business. So, yes, even a startup needs automation. Here’s why:
Topics: small business automation
The state of global economics is suffering a new external impact. It's unlike COVID-19, which was bad enough, but happened to a very healthy, mostly affluent economy. Businesses changed over the course of the pandemic and some, sadly, did not survive. The companies that did survive managed to turn things around, but many have had to drain their savings accounts to do so. What’s left is a fragile post-COVID economic climate where cash reserves are depleting.
Topics: Marketing education
It's no secret that most business owners are less than happy with the number of paying buyers that get generated by their advertising efforts. Typically, it's the media that gets blamed but the truth is that the real cause is not the media, but a fractured marketing process. Specifically, it's the failure of both the business owner AND the marketing person to take a holistic approach to the entire marketing funnel so that all of the milestones and contingencies are accounted for throughout the entire process.
The US economy will tip into a recession next year, according to nearly 70 percent of leading academic economists polled by the Financial Times.
For many businesses, this can be a very scary prediction.
But it does not need to be. It has been said that "Hard times make good men" and it is true (this also
It is normal for most people to project their values onto their customers. For example, when the topic of "How often are you emailing your list?" comes up I get answers ranging from "once per month" to "a few times per year." When I suggest emailing a MINIMUM of once per week, the pushback is immediate and forceful with the business owner often questioning my mental status and telling me "there's no way my clients want emails from me that often!"
Topics: email marketing