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eLaunchers

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Parthiv Shah is the Founder and President of eLaunchers.com, a locally grown and internationally known digital marketing agency in suburbs of Washington DC. Parthiv is a data scientist, practicing principles of BIG DATA in small business space. Parthiv core competency is market segmentation, list research and data hygiene. eLaunchers.com helps professional practices, specifically dentists, orthodontists, physicians and attorneys stay in touch and follow up with their patients or clients using proven direct response marketing techniques and marketing automation technologies. Over 300 dentists, physicians and other clients from 27 states in USA and over 8 other countries have benefited from working with eLaunchers.com. Parthiv is the author of his International Best Seller book Business Kamasutra, with foreword from Dan Kennedy. which was also re-published as a special edition of Business Kamasutra for Dentists with expert commentary from Dr. Gregory Wych. Parthiv's upcoming book 'Copy That Sells' is co-authored with marketing legend Dan Kennedy. Parthiv is a co-author or contributor to six other books and his work routinely appears in various direct response publications including GKIC magazine and Dan Kennedy letter. Parthiv is routinely invited to speak as technology expert at direct marketing conferences and small group mastermind sessions. Parthiv's professional passion is fail safe follow up. Parthiv is the publisher of the Internal Marketing Machine for dentists and orthodontists that facilitates patient education and long term nurture so a dentist can stay in touch with current, past and prospective patients and deliver the right message to the right patient at the right time using email, print and telephone. Internal Marketing Machine is home to over 400 emails, over 60 printed publications and over three dozen web assets all controlled by a data intelligence process that is connected to over a dozen dental practice management systems like Dentrix and Eagle Soft. The patient education content is professionally written by high profile direct response copy writers, clinically curated by successful Dentists and Orthodontists and field tested in the market to have proven track record of success. Principles of Internal Marketing Machine and Fail Safe Follow Up Protocol are taught by several dental practice growth coaches and consultants. Parthiv's personal passion is to help young students fall in love with direct response marketing and acquire hard skills in internet marketing literacy while going through high school and college. Parthiv's learn to earn internship program has taken in over 57 students since 2009. ALL 57 students are either gainfully employed in their chosen field of studies or are still in college, learning what they love to learn. The learn to earn internship framework has also been offered as a returnship for stay at home moms and returning war veterans who want to re-enter the American workforce. Over fifteen stay at home moms and US Military veterans have benefited from this program. Parthiv has contributed over $250,000 in paid internship stipends and intern wages not counting the thousands of hours priceless hours spent by himself and eLaunchers staff who take the young students under their wings and make them marketable. Internship at eLaunchers only starts, it never ends. If any of Parthiv's intern fails to get a job, Parthiv will take them back and re-train them. eLaunchers.com was named Small Business of The Year in 2016 and Parthiv was inducted in GKIC direct response hall of fame in 2017. While Parthiv got his MBA in 1994, he has been a life long student of direct response marketing, marketing automation principles, database marketing, data intelligence and technologies that facilitate marketing. Parthiv has a desire to some day join a doctoral program and do a desertion paper on the subject of pixel estate. Parthiv believes that the internet is a SPACE that is as real as REAL ESTATE, and that makes every business owner who has any presence on the internet a pixel estate investor. Like real estate, your pixel estate has your campus with specific PLACE for every pixel structure. Your pixel estate is blueprinted by systems architects, your pixel assets are built by skilled developers. A very special place called home page is the gateway to your campus on pixel estate. This theorizes that every business with even the most modest presence on the web a pixel estate investor. Modern history has shown that companies who have higher investment in their pixel estate portfolio compared to their real estate portfolio have out performed their rivals by land slide. Parthiv is working with his guide Dr. Stephen Roulac on developing an algorithm and comparison model that will help business owners decide what their pixel estate portfolio could be. Parthiv believes that your pixel estate portfolio is part of a comprehensive marketing portfolio that is made of pixel estate, paper estate, people estate and data estate. Parthiv's origins in to direct marketing come from his direct mail background. Parthiv has worked for over 10000 direct mail marketing projects and mailed over a billion (with a B), over a billion pieces of direct mail. Parthiv is a GKIC Certified Magnetic Marketing Advisor (2010), Infusionsoft Certified Partner (2011), Digital Marketer Certified Partner (2014), Click Funnels Certified Partner (2015) and Hubspot Certified Partner (2017). In addition, Parthiv is trained on Salesforce.com, ZOHO, Microsoft Dynamics and six other cloud based and desktop CRM systems. While the company was born in 2002, Parthiv only began working with Dentists and orthodontists since 2010. Parthiv is a veteran from Indian Air Force, member of Lions Club, a Leadership Montgomery Core Program graduate (class of 2016) and a proud dad of an Eagle Scout. Parthiv lives with his wife Dipali Shah and his parents in Maryland. Their son Rahul Shah is a student at Rochester Institute of Technology and a recipient of prestigious Presidential Scholarship at RIT. Rahul is studying for a Bachelors degree in Human Centered Technology with concentration in Learning Systems and Accessibility with emersion in American Sign Language. Upon graduation, Rahul wants to contribute his talents to the field of distance learning and computer assisted learning for hearing impaired students.
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Recent Posts

Tips for Writing Copy

Posted by eLaunchers on Oct 22, 2020 8:00:00 AM
As a small business owner, you end up wearing many hats. Writer is one of them.
Writing copy is a vital part of marketing your business but it can be difficult to know where to start if you’ve never done it before. Thankfully, writing copy is a creative endeavour so with some ke y ideas and a bit of creativity, you can start on your copywriting journey with ease.
 
To start, it is essential to think about the overall message you want to give your audience. T here’s two parts to this.
One, you need to identify your audience. What age demographic does your business cater to? Where do they live? Do they have children? Do they have pets? What psychographic information do you have about them? What do they read? Where do they eat? What sports do they like? What are their goals and values.
Two, identify the key elements you want to include in your writing that sets you apart from your comp etition. These can be things like eco - friendly products and services, a family - oriented business environment, pet - friendly locations. The possibilities are endless!
 
The next step is to identify the pain points that customers might have. Pain points are u sually problems your audience experiences and can be things like the pandemic, seasonal changes, annual events, or day - to - day life inconveniences. You can be as serious or as playful as you like but the main focus should be on relatability and how you can solve the problem your audience experiences. If you own a coffee shop, you can talk about the Monday blues and how coffee can get you through your day. If you own a building and maintenance company, you can talk about the safety precautions you take to kee p clients safe during the pandemic. Once you are writing, remember to keep your message clear and your writing short. You do not need to write entire essays to make your point. Clear, consistent messages to your audience means that they will read and und erstand your marketing. Only writing as much as you need will feel more enjoyable to your readers too.
Good planning is also a part of the writing process. If you’re using email and social media to market your company, make sure you plan out your posts in advance so you can keep your message consistent over multiple posts and you don’t bombard your audience. If you have an event coming up or an important promotion, post about it over the month not through multiple messages just before the event! Your aud ience will feel overwhelmed and then stop reading your copy, making all that hard work for nothing.
 
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Topics: Business Growth, Marketing education

How to find truthful information and how to cite it.

Posted by eLaunchers on Oct 20, 2020 3:56:37 PM

In this day and age, we’re all looking for credible information! So much of the information we consume every day comes from non-credible sources or is from a good source but goes uncredited. For many of your clients, they can easily become frustrated if they cannot verify where you got information from and if it is from a good source. Poor information management can really hurt your business. I worked with a client last year who put information on their website that they did not fact check or cite correctly. As a result, they had clients asking them about the strange information on their website, and ultimately, they lost customers.

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Topics: Business Growth, authority marketing, Marketing education, credibility

Pick up the Phone Already!

Posted by eLaunchers on Jul 9, 2020 6:19:58 PM

Pandemic! Riots! Fear! Panic!

Businesses have been shut down for weeks and millions are out of work...

And still many of my clients are calling me, concerned that people aren't calling them.

“Parthiv, I don't know what to do. My ads aren't working like they used to, my direct mail isn't pulling at the same rate, and people aren't buying from my emails like they used to. What do I do?”

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Topics: Business Growth, elaunchers, Customer Retention, lead generation, Marketing education, customer journey

Buy a Damned Stamp Already…

Posted by eLaunchers on May 5, 2020 8:00:00 AM

Just the other day one of my clients called me to ask for some help with a marketing problem he was having.

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Topics: customer journey, business planning, direct mail, deliverability

You Have To Be Their Mama!

Posted by eLaunchers on Apr 30, 2020 8:00:00 AM

Cavett Roberts, founder of the National Speakers Association, used to say that most people are walking around, umbilical cord in hand looking for a new place to plug it in. 

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Topics: customer journey, nurture, value

The Most Powerful Money Machine in Existence...

Posted by eLaunchers on Apr 28, 2020 8:00:00 AM

Today’s post is going to be short and sweet.  

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Topics: elaunchers, Technology, business planning, target marketing, deliverability

100% Open Rate...

Posted by eLaunchers on Apr 23, 2020 8:00:00 AM

I am sure when you saw the title of this article you immediately thought I was talking about email. After all, I am THE technology guy, right?

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Topics: Systems and Processes, success, direct mail, deliverability

There’s a Reason Athletes Always Thank Their Mothers...

Posted by eLaunchers on Apr 21, 2020 8:00:00 AM

Have you ever heard that Bill Cosby bit about raising a son?

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Topics: customer experience, customer journey, ideal customer, nurture

Take this short quiz to see if Instagram is good fit for your business

Posted by eLaunchers on Apr 16, 2020 8:00:00 AM

1. How many people use Instagram world-wide every month?

  1. 100,000
  2. 500,000
  3. 1,000,000
  4. 1B

If you answered 1 billion  - you are correct. For active users in traditional social networking platforms, Instagram comes in second only to Facebook (who own Instagram).

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Topics: ideal patient, target marketing, ideal customer, Instagram

Profile of new Instagram user Jessica

Posted by eLaunchers on Apr 14, 2020 8:00:00 AM

Building a B2C business through Instagram

Jessica just started All Seasons Custom Crossroads Hiking & Rafting Tours a month ago and wants to build her  business-to-customer brand awareness through Instagram.

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Topics: target marketing, storytelling, Instagram

 parthiv shah

 

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