Blog

How to Tailor Your Message for Every Audience

Posted by Parthiv Shah on Nov 11, 2025 8:30:00 AM

One of the biggest mistakes professionals make is thinking they need to reinvent themselves every time they talk to a new audience. They change their tone, rewrite their website, or create brand-new materials from scratch. It’s exhausting.

The truth is, you don’t need to start over every time. You just need to speak the same truth in a way that fits the listener.

That’s what a Main Book Franchise does.

Read More

Topics: new opportunities, financial advisor, start absorbing, referral partners, flagship idea, powerful message

Your Book Is the Conversation Starter That Never Ends

Posted by Parthiv Shah on Nov 3, 2025 8:30:00 AM

 

Every professional knows that the hardest part of growing a business isn’t doing the work. It’s starting the conversation.

Getting in front of the right people is tough. Everyone is busy, guarded, and constantly distracted. You can send an email, make a call, or buy an ad, but most of the time, it disappears before anyone even sees your name.

That’s why I love books.

Read More

Topics: conversations, new market, Shock and Awe Book, authority spreads, Ask Book, financial advisor, growing a business

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

platinum-horizontal-white