(Guest Post by Everte Farnell)
Let’s hop right in. In the previous 2 posts we talked about the likely outcome of this depression and how you will have to change your business to stay in business and take advantage of the incredible opportunity that is available because of it.
In my last post we talked about the likely outcome of the economic shutdown and what we can likely expect in the coming years.
Welcome to the business, post-Covid. The world will not be the same for a long time. Things have radically changed and are not going back to normal.
So this just happened. A private client sent me a distress email over the weekend. Without going in gory details, here is what it was all about: "Parthiv, I was doing some calculations and I am not happy. I have zero confidence in our government's ability or intent to send me ANY money. Clock is ticking, new bills are showing up every week. Income producing activities are not happening and this emergency situation is dragging out beyond my tolerance. I need to MAKE some money NOW. DO SOMETHING. Make it rain and snap to it. I am tired, hungry, cranky and feel like I am broke".