eLaunchers Blog

When the Patient Says No

Posted by Parthiv Shah on May 15, 2019 3:10:47 PM

Our client base is made up of several niches, but predominately physicians, dentists, and attorneys.   Further breaking down the spread, dentists is what we seem to attract more than the others. 

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Topics: customer value optimization, concepts and strategy, No BS, Strategic Coach

Kennedy Vs Sullivan! Which Dan has made more profound impact on you?

Posted by Parthiv Shah on Apr 14, 2019 2:00:07 AM

Couple of years ago Dipali and I were looking at numbers and relationships and something really interesting was revealed. We were analyzing historic revenue data to determine where most of our money came from. We went on to calculate and document this. We asked ourselves: over the last several years, from the last $5M in revenue, where did most of the money came from?

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Topics: Dan Kennedy, No BS, Strategic Coach, Dan Sullivan

Ultimate Conversion Concepts Platform

Posted by Parthiv Shah on Nov 8, 2018 1:56:00 PM

In order to grow your business, you are going to need three things. These three things can only be successful when applied together. You cannot have one on its own and expect to grow and be successful. If anything, you are losing money, time, and effort to get that one part up without the others. After you have these three things, you will acquire growth that is triggered by your efforts and managed by your diligence. You do not need anything else other than all three. Here are the three things:

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Topics: lead generation, No BS, Databox Dashboard, eLuanchers Marketing Department In A Box

Databox Dashboard: Easiest Way to Manage Your Marketing Performance

Posted by Parthiv Shah on Nov 6, 2018 1:57:00 PM

 

Have you ever wondered which of your marketing strategies are working? You might have Facebook ads, Google, websites, and landing pages running your marketing strategies. How do you know which one is actually successfully generating you leads, and which one is just wasting your time and money? For all you know you might be getting all of your leads from Facebook ads and the rest are just taking your money or the other way around.

In his book NO B.S. Direct Response Marketing, Dan Kennedy, a most successful and influential marketer, explained all the rules in marketing. Rule number four from this book says, “There will be tracking, measurement and accountability” (page 37).

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Topics: data science, inbound marketing, Magnetic Marketing, No BS, Databox Dashboard

Magnetic Marketing Math

Posted by Parthiv Shah on Oct 2, 2018 3:41:37 PM

 

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Topics: GKIC, Dan Kennedy, Implementation, elaunchers, Magnetic Marketing, No BS

Time Management? Bah-Humbug!

Posted by Parthiv Shah on Sep 22, 2018 12:30:07 PM

It was June 2012 in Cleveland and after the event we all went to the racetrack with Dan Kennedy. While everyone was having fun, I found a quiet moment with Dan and asked him:

"Dan, in your book on Time Management; you are talking about some EXTREME control measure on access to your time. This is easy for YOU, because you are Dan Kennedy. For a small, emerging business trying to drum up business, I need to make myself available when a prospect wants to talk to me. Exactly how do you suppose I apply the principles of time management in your book? I am exactly opposite of what you are recommending. I respond to email within minutes, I am almost always available to take a call from prospects and client 8AM to 10PM 7 days a week and my clients sincerely appreciate such availability.

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Topics: Dan Kennedy, Magnetic Marketing, time management, No BS

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