eLaunchers Blog | genius marketing content

Magic Marketing Messages

Posted by Parthiv Shah on Feb 14, 2024 8:30:00 AM

If you’ve read my blogs or marketing material, you know my thoughts on Dan Kennedy. First, he’s brilliant. Second, he’s a direct mail marketing legend. Third, even though I sometimes annoy him to no end, I have had the good fortune to be able to collaborate with him multiple times on various projects, including books we have written together.

My time with Dan and his teaching has greatly influenced how I run my company and help my clients.

Today’s blog aims to share some of his valuable guidance with you, my fellow business owner and entrepreneur.

One of the key elements Dan says is a MUST in sales is the Show-n-tell trick. You see this all the time in advertisements. A carpet cleaning service might have before, and after images of a particularly cringy carpet, they made look good as new. A hair restoration doctor who shows a full head of hair where before there was only a bald scalp.

0 Comments Click here to read/write comments

Topics: Personal Growth, genius marketing content, positive thoughts, personal development geniuses, blogs or marketing material, magic to your sales pitch, element of sales magic, power of analogy, financial service, demonstration or presentation, sell more dental implants, blog posts, sales letters

It’s All My Fault

Posted by Parthiv Shah on Dec 13, 2023 8:00:00 AM

If you know much about me, you know that I have been an avid student of master marketer Dan Kennedy for many years. I am part of his inner circle and pay a substantial amount each year to access his time, insight, and sage advice.

Recently he shared a story about the power of accepting blame for the things that ‘happen’ to you.

Let me give an example.

You own a small grocery store. You have a few employees, and most of your customers are locals in the tight-knit community where you’ve set up shop. Crime is not a problem in this area, so you decide to forgo the expense and never install security cameras at the registers.

A year later, you’re reviewing the books with your accountant and noticing something is seriously wrong. There are discrepancies in both your inventory and your cash flow. You can’t make sense of this, and it takes another month to discover that a cashier who has been working for you for over a year is allowing her friends to walk out of the store without paying for items, and she’s running a scam on you with coupons.

0 Comments Click here to read/write comments

Topics: social networking, innovation and scalability, blog posts, sales letters, genius marketing content, path to success, podcasts, inventory, cash flow, unscrupulous, successfully operating a business, sage advice, inner circle, diamond group

Become A Sales Magician – Insight from The Magic Maker Himself, Dan Kennedy

Posted by Parthiv Shah on Nov 22, 2023 8:00:00 AM

I am privileged to personally know and work with direct mail marketing legend Dan Kennedy. The insight I’ve gained from this master of persuasion has influenced how I help my clients and how I run my company.

Recently, Dan shared valuable insight into how you can use analogy and drama to add magic to your sales arguments–an insight I’ll share here today.

Dan starts by talking about how magic tricks are used in advertising and selling and how people who understand this have a huge advantage.

The first ‘trick’ he reveals is the SHOW’n Tell. You see this a lot in TV advertisements. A distressed homemaker scrubbing tirelessly will look up at the screen, exhausted and beaten down by the grim they’re trying in vain to remove from the sink. Then, a cleaning genie arrives with magic scrubbing bubbles, and voila! Like magic, the stains are gone.

0 Comments Click here to read/write comments

Topics: Dan Kennedy, various industries, sustainable energy solutions, innovation and scalability, sales letters, genius marketing content, Sales Magician, advertising and selling, alarming problems, creatively combine dramatic demonstration, a persuasive analogy, marketing techniques, podcasts, blog posts

Convert Non-Believers with this Million Dollar Strategy from Dan Kennedy

Posted by Parthiv Shah on Nov 8, 2023 8:00:00 AM

If you know anything about selling, then you likely know the works of the leading authority in direct response marketing, Dan Kennedy. I need not introduce the man responsible for the No B.S. marketing approach that has shaped the careers of so many successful marketers and entrepreneurs, myself included. Dan’s contributions to the world of marketing and entrepreneurship are immeasurable.

Recently, Dan shared some valuable insight into crafting a persuasive sales presentation.

He talked about what he called his million-dollar sales presentation, which has sold over a million dollars of his products, specifically his Magnetic Marketing System (more on that in just a moment).

Dan goes on to discuss how when he’d speak to a crowd of prospective buyers, he already knew the main reasons they wouldn’t buy:

#1: They think it's not for them for their business.

#2 They think my product is just a book of letters because I show letters in an example.

#3: They think it's too complicated.

#4: They think it's too expensive.

#5: They don't believe the guarantee.

0 Comments Click here to read/write comments

Topics: Dan Kennedy, unicorn founder, interplanetary travel, communicate globally, various industries, sustainable energy solutions, social networking, innovation and scalability, marketing and entrepreneurship, direct response marketing, speak to a crowd, prospective buyers, each one’s importance, product or services, building blocks, Dan’s podcasts, blog posts, sales letters, genius marketing content, Million Dollar Strategy

Blog

Magic Marketing Messages

It’s All My Fault

Become A Sales Magician – Insight from The Magic Maker Himself, Dan Kennedy

Convert Non-Believers with this Million Dollar Strategy from Dan Kennedy

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

Subscribe to Email Updates

Recent Posts

Posts by Topic

CONTACT US

GET CONNECTED