Sell the Sizzle, Not the Steak

Posted by Parthiv Shah on Jul 17, 2024 9:00:00 AM

When it comes to sales and marketing, a timeless principle that transcends industries and decades is “Sell the Sizzle, Not the Steak.” This phrase was famously coined by Elmer Wheeler, a pioneer in persuasive selling. In today’s blog, we’ll talk about his core beliefs in marketing and advertising and how these beliefs can be applied to your business and sales efforts.

Elmer Wheeler was born in Missouri in 1903. Despite popular belief, he was not born a salesman but quickly developed into one. He started his career in sales at a young age, working in various industries, from retail to advertising. His keen observation of consumer behavior led him to develop powerful selling techniques focused on appealing to customers' emotions and desires.

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Topics: customer experience, marketing and advertising, art of persuasion, continuous improvement, understanding consumer behavior, Sell the Sizzle, persuasive selling, business and sales, service solves problems, technical specifications, Creating Emotional Appeal, The Power of Words

Celebrate the Red: Redefining Progress in Business and Marketing

Posted by Parthiv Shah on May 8, 2024 8:00:00 AM

As we live our lives, run our businesses, and engage in new challenges, the pursuit of progress can wear many disguises. It's not uncommon for challenges to present themselves as roadblocks, obstacles, or even failures. Yet, hidden within these apparent setbacks lies a profound truth: progress often masquerades as trouble.

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Topics: opportunities for growth, Redefining Progress, Business and Marketing, customer feedback, advertising campaign, antithesis of success, campaign strategy, enhance products, catalyst for growth, continuous improvement

 parthiv shah


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