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If you have been reading the series about my BRENT automation platform, I hope you're convinced an automated marketing and sales platform to help attract visitors, convert leads, and close customers is a must-have for your business. 

I hope I have inspired you to think carefully about your customer persona, and customer journey, and their underlying problem that you can help them resolve.

I love helping people with their businesses. The longer I’ve been in business the more I realize three truths:

What is the unlikely negative outcome of the infamous 2020? You will never guess - It is business cybersecurity. Not a lot of people realize that there were whole industries that had to switch from office work to remote working positions. The number of folks learning technology and installing home offices was shocking and that is bringing up a whole load of concerns for privacy and security. 

I am not talking about someone forgetting to shut off their webcam on the zoom call and flashing their underwear - I am speaking about corporate blackmail, ransomware, stealing of sensitive information and other cybersecurity-related risks. 

Email marketing is alive and well as a great method of reaching your audience. As a small business, it can be a challenge to develop professional email marketing. So, here are some tips on how to create your own effective email marketing campaigns.

For the next one thousand days...

This is a true story. In February of 2002, when I left J.M. Perrone, Inc. to start ListLaunchers, we had a prayer ceremony at our new offices just before we actually moved into the office. There, sitting on the floor, in the presence of my family, friends and some business associates, the priest said the following prayer (I still remember every word of it as if it were yesterday):

Increasing your lead generation doesn’t necessarily mean diving in and implementing an expensive array of new marketing strategies. Marketing and customer outreach for the purpose of lead generation can be inexpensive, and bring a high return on investment. You are likely already implementing many of these strategies. With a little tweaking or refinement, you can easily double your leads, and ensure they are more qualified.

When it comes to marketing and generating more income, most business owners are focused outward. They’ve carefully established and segmented their target market, and created specific offers and messages for each market segment. They spend thousands of dollars in advertising and direct mail campaigns in hot pursuit of more leads, more customers, and more foot traffic. 

While this is an effective way to build a business, it is costly and time consuming. It requires constant and consistent effort, and while this approach does generate results, those results quickly disappear when the effort stops or becomes less intense.

With the rising number of competitors, it's quite hard for every businessman to catch the attention of their customers.  As a result, they keep on implementing various strategies to make their business more effective than others. One way to generate more income is through a perfect marketing strategy. If you don’t know how to handle your business, entrust the job to eLaunchers.

Part of being a businessman is making sure that your company continually achieves its goals. That can only be done if the management aspect is secured and well-polished. By combining the right marketing strategies, the management aspect will flow smoothly. However, that will only be possible if you're applying the right marketing strategy in the first place. If not, you're wasting a lot of time and major $$$.

If you're a business owner or have a lead role in a small to mid-sized business, then you know the value of having a good marketing strategy in place. The reason is simple . . . increased profits! You need to effectively communicate the value of your product or service to a target audience, while ALSO maintaining those relationships for repeat sales.