Before the digital era, people used to love gathering around a photo album with friends and family to relive memories and share the stories behind the pictures. As the saying goes “ a picture speaks a thousand words”.
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Topics: marketing for dentists, target marketing, storytelling, Instagram
When I worked as a community TV reporter part of my interview training involved sessions with a very experienced crew member named “Mel”. Mel was a memorable teacher who schooled us on asking open-ended questions that encouraged the interviewees to talk about themselves. Mel told us “everyone has a story, it’s your job to tease it out.” It constantly surprised me to find seemingly ordinary people who had the most interesting or unusual stories.
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Topics: Marketing for Orthodontists, marketing for dentists, storytelling
