Recession Proof Your Profits

Posted by Parthiv Shah on Jul 31, 2023 8:00:00 AM

Over the past few years, we have suffered one economic blow after another. The most recent tailspin started with COVID which blasted the world’s economy into pieces and was the catalyst for catastrophic supply chain disruptions. This downward trend in the economy has worsened due to rising interest rates and skyrocketing inflation. Many businesses have failed. Sadly, they were simply unable to contend with these challenges and volatility.

When the economy gets tough, businesses need to be prepared and stay strong. There are ways to protect your business and even grow during challenging times. This is possible, but it will take the right business growth strategy to make it happen.

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Topics: profit, Recession Proof, business growth strategy, Direct Mail Marketing

The Golden Eggs of Customer Interaction

Posted by eLaunchers on May 29, 2018 4:15:00 PM

Most people run their business thinking about what will be best for them. Most entrepreneurs and business owners operate in a short sighted manner. They are slowly or sometimes more aggressively, killing off the geese that lay these beautiful golden eggs for their company. This killing is because they are neglecting the most important asset in their life...their customers. Through poor relationships and thoughtless interactions, customer loyalty crumbles and value diminishes. But, it doesn’t have to be this way.

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Topics: Blog, direct marketing, profit

Profit from your Relationships

Posted by eLaunchers on May 22, 2018 4:00:00 PM

Did you know that a business just down the street from yours may be able to help double your profits this year? Or does this sound a little too far-fetched? Maybe. If you operate a retail store that sells tires, and the business down the road is a hair salon, you may have a hard time making this happen. However, loose partnerships between complementary, non-competing businesses can be a financial goldmine when implemented strategically. And your partner may be just steps away!

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Topics: Blog, profit, how to

Why People Buy

Posted by Russell Martino on May 21, 2018 4:00:00 PM

How can one marketing message be of no interest, while a different message about the same product can be made so interesting, you read every word and take the requested action? The real question is, “What motivates you?” What gets and holds YOUR attention? What makes a product or service so irresistible you want it and you want it now?

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Topics: Blog, direct marketing, profit

Strategic Marketing - Is It Right For Your Business?

Posted by Russell Martino on May 11, 2018 4:00:00 PM

The boutique furniture store was loaded with spectacular, one of a kind masterpieces and original works of art from many of the top wood workers, metal workers and artist in the State of Texas. Walking through the showroom was a memorable experience because every piece was totally unique and masterfully handcrafted.

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Topics: Blog, profit

What Your Personal “Operating System” Says About You…

Posted by Nicholas Loise, President, GKIC on Apr 27, 2018 8:48:49 AM

Read on to discover the best-known human operating system (assembled over 41+ years) for time management, autonomy, and wealth attraction…

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Topics: digital marketing, direct marketing, profit, copywriting, how to, guarantee, referrals

Understanding Cost of Sale

Posted by eLaunchers on Mar 15, 2018 4:25:00 PM

Wait. Cost of Sale? Don’t sales make us money? How can it cost us? Coming from the hypothesis that God does not make direct deposits, the fact that they gold rush is over, bitcoin possibly but it’s up in the air, and stealing is unacceptable -- getting money effortlessly is nearly impossible. It takes effort to turn prospects into long-term customers. You must focus on generating awareness, establishing trust, building a relationship, and creating a conducive environment where people are ready to buy from you.

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Topics: Blog, profit, finance, fiscal responsibility

Excessive Profit

Posted by eLaunchers on Mar 8, 2018 3:00:00 PM

A few posts ago, we talked about project P&L. To quickly recap the concept behind project P&L is let me give an example regarding fixed fee projects:

If I ask a client for $10,000, then I will do X. If they give me $1000, then I will do Y. If I ask for $45,000, then they will get the Z package. For each package, there is a finite scope of work. I give them the scope and then the either sign or don’t sign the deal. But it is not always that simple. Sometimes, it takes me longer to do what I said I will do. Sometimes, I underestimate the needs of the project and I have to do a lot more than I originally estimated.

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Topics: Blog, profit, finance, fiscal responsibility

 parthiv shah


Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

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