For the past several months, I’ve been privileged to be a part of the exclusive Secrets of Success Society created by the wizard of Click Funnels, Russell Brunson. When I joined this society, I was handed virtual keys to a vault containing a treasure trove of wisdom from some of the greatest thinkers of our time.
This alone was worth the price of admission to this group, but when I discovered the comradery that came with membership in this exclusive society, the value increased tenfold.
If you're reading this, fully engaged and wanting to know more, we're kindred spirits. When I first heard about Russell Brunson's mastermind group, I was eager to learn more. Discovering the company I'd be in and the benefits of this group, I thought, "Sign me up! This is my tribe!"
Read More
Topics:
Personal Growth,
personal development,
philosophy of success,
positive thoughts,
The Secrets of the Ages,
power of habits,
financial independence,
responsibility and accountability,
The Art of Money Getting,
mention goal setting,
influential personal development presences
If you’ve read my blogs or marketing material, you know my thoughts on Dan Kennedy. First, he’s brilliant. Second, he’s a direct mail marketing legend. Third, even though I sometimes annoy him to no end, I have had the good fortune to be able to collaborate with him multiple times on various projects, including books we have written together.
My time with Dan and his teaching has greatly influenced how I run my company and help my clients.
Today’s blog aims to share some of his valuable guidance with you, my fellow business owner and entrepreneur.
One of the key elements Dan says is a MUST in sales is the Show-n-tell trick. You see this all the time in advertisements. A carpet cleaning service might have before, and after images of a particularly cringy carpet, they made look good as new. A hair restoration doctor who shows a full head of hair where before there was only a bald scalp.
Read More
Topics:
Personal Growth,
genius marketing content,
positive thoughts,
personal development geniuses,
blogs or marketing material,
magic to your sales pitch,
element of sales magic,
power of analogy,
financial service,
demonstration or presentation,
sell more dental implants,
blog posts, sales letters
My guess is that you’ve heard the old acronym for goal-setting: Specific, Measurable, Achievable, Relevant, and Time-Bound (S.M.A.R.T.) Goals.
As the President of eLaunchers, a strategic marketing company, I lead my organization by embracing and mastering the art of S.M.A.R.T. goal setting for our clients. While achieving S.M.A.R.T. goals is commendable, collaborating with eLaunchers unlocks a pathway to success exclusive to those possessing exceptional brilliance.
You can’t hit a target you can’t see. This is why you must be specific with your goal setting. At eLaunchers, we spend a great deal of time upfront with each of our clients to be clear on the results they wish to achieve. A vague goal, like “I want to increase sales,” gets you to know where. Clearly stating, “ I want to increase quarterly sales by 15% through a targeted marketing campaign and by expanding product offerings,” is specific and ensures a clear understanding of the desired outcome and the actions needed to achieve it.
Read More
Topics:
Personal Growth,
Think and Grow Rich,
Russell Brunson,
positive thoughts,
personal development geniuses,
The Secret of the Ages,
measure,
positive effects,
S.M.A.R.T. goal,
possessing exceptional brilliance,
achieve your goals,
new products or services,
targeting new markets,
business goals
Dan Kennedy is responsible for some of the most effective marketing campaigns of all time. He’s the founder of Magnetic Marketing and one of the world's most revered marketing advisors to entrepreneurs. He’s given thousands of speeches to business leaders and shared the stage with Anthony Robins, Zig Ziglar, Gen. Colin Powell, and four US Presidents. He’s authored over 30 books and earned multiple spots on the Amazon Bestseller List.
In the realm of marketing and copywriting, he’s a household name.
Those privileged to call themselves a part of his inner circle love working with him. His guidance and insight help them increase profits, retain customers, manage employees, and decrease their bottom line.
Read More
Topics:
copywriting,
Magnetic Marketing,
an inspiration,
podcasts, blog posts,
positive thoughts,
game-changer in my life,
pricing strategies,
success and personal growth.,
Predictable growth,
business opportunity,
bring positive outcomes,
Architects of Success,
Anthony Robins,
Gen. Colin Powell,
realm of entrepreneurship,
Zig Ziglar,
business tip,
reactivating your audience,
effortlessly creating a book,
sales letters, and marketing content
Are you familiar with the New Thought Movement?
If you’ve spent any time in the world of personal development and self-help, then you are familiar with this Movement, whether you knew the term or not.
The New Thought Movement started in the late 19th century. At the time, it had a HUGE impact on how people viewed spirituality and personal growth. It was at that time that thought leaders started emphasizing the power of your mind and its ability to affect all areas of your life.
Leaders of the New Thought Movement are responsible for spreading the idea that if you think good, positive thoughts, they will manifest as good, positive results in your life. Of course, the same holds true in reverse. If you’re negative all the time, bad things will tend to happen in your life.
Read More
Topics:
Personal Growth,
Think and Grow Rich,
Russell Brunson,
positive thoughts,
personal development geniuses,
The Secret of the Ages,
success and personal growth.,
Predictable growth,
business opportunity,
self-help,
manifest as good,
positive results,
bring positive outcomes,
more focused,
positive advice,
Secrets of Success Mastermind,
The Master Key System
Two of the men I admire most in marketing are Dan Kennedy and Russell Brunson. So, when these two speak, I sit up and pay attention. In one of Kennedy’s recent NO B.S. Newsletters, he shared a conversation he and Brunson had about the great Napoleon Hill.
In it, Brunson discussed how he’d come across a course written by Hill on effective advertising. This course was pinned back in 1917, a full 20 years before he wrote the book we’ve all come to know and love, Think and Grow Rich.
Russell Brunson found this particularly interesting because it showed that, although Hill became famous for his personal development masterpiece, Think and Grow Rich, his roots were in marketing and advertising.
Dan Kennedy goes on to discuss Hill’s earlier career, which you may not know, was as a copywriter and sales trainer for the International Correspondent School. They talked about how Hill’s time in direct sales and as a copywriter likely led to his ability to understand human nature and eventually write the influential work he’s famous for today.
Read More
Topics:
Dan Kennedy,
marketing and advertising,
Think and Grow Rich,
Napoleon Hill,
entrepreneurs,
Russell Brunson,
podcasts,
master sales letters,
seminars,
influential thinker,
perspectives on success,
positive thoughts,
principles of success,
correspondence,
Advanced Business Development
So, I’ve been pouring over the treasure trove of information available to me now that I’m a member of Russell Brunson’s Secret of Success Mastermind Community, and the works of Charles F. Haanel caught my attention.
You may already know that Charles F. Haanel was an influential thinker of the late 19th and early 20th centuries. He started his career in business, law, and then literature before finding his calling in personal development. He created “The Master Key System, " a guide to help change lives and people's perspectives on success.
“The Master Key System is a 24-part correspondence course that delves into the laws of attraction, visualization, and personal magnetism. As a member of Brunson’s Mastermind Community, I have access to the entire course. I particularly enjoyed Haanel’s discussion on the power of thought and how your thoughts should not be accepted as just fleeting notions but as powerful forces that shape your experiences. He details how focused concentration and vivid visualization can impress your desires on your subconscious, which will spur you into actualizing and achieving your goals and dreams.
Read More
Topics:
Personal Growth,
personal development,
Napoleon Hill,
path to success,
personal magnetism,
prolific author,
entrepreneurs,
Focus And Follow,
positive experiences,
Cultivation,
positive self-talk,
Jim Rohn,
influential thinker,
Master Key System,
perspectives on success,
positive thoughts,
Charles Haanel,
Earl Nightingale
