eLaunchers Blog | successful marketing campaign

This Christmas, Don’t Settle For Gold Choose Diamonds

Posted by Parthiv Shah on Dec 25, 2023 8:00:00 AM

Dan Kennedy, the legendary copywriter responsible for some of the most wildly successful marketing campaigns of all time, has recently partnered with marketing genius Russell Brunson. The two of them joined forces to gather a lifetime of Dan’s work into one place and make it available to the public.

Why, you ask?

Because they both share twin passions for promoting and nurturing the entrepreneurial spirit, they love the idea…of new ideas. They get excited about innovation and want to help business owners who pave new ways into the unknown.

The result of their time sifting through the mountain of work that represents Dan’s career is a treasure trove of courses, correspondence, master sales letters, and more.

If you’re part of Dan’s Community already but maybe swimming in the kiddy pool, remaining a gold member, you’ll be glad you came across this post.

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Supercharge Your Marketing with These Key Questions.

Posted by Parthiv Shah on Oct 16, 2023 8:00:00 AM

Success in marketing hinges on a few fundamental principles, one of the most important being your understanding of your product or service inside and out. To effectively market what you offer, you need to know your ideal customer, client, or patient and how your product or service helps them achieve their goals, ease their fears, or fulfill their desires.

The following questions will help you clearly identify not just what you sell but how your target audience will benefit. Spend some time with these questions, come up with compelling answers, and get your message in front of your ideal customers, and, like magic, you have a successful marketing campaign.

1. Why is my product made the way it is?

Understand the origin of your product or service. This helps you identify the core values and principles that underpin its creation. This knowledge forms the foundation upon which you build your marketing message, ensuring it aligns with the product's essence.

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