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It’s impossible to deny that humor makes everything better in life. This rule can be successfully extended to advertising and marketing. How many of us chuckled seeing a goofy ad watching late-night TV or browsing the web? How many of us laughed at the iconic Budweiser “Wazzzuuuppp” advertisement campaign from the late 90s and re-enacted it with friends? The thing is - when you laugh you are more likely to remember things!

Email marketing is alive and well as a great method of reaching your audience. As a small business, it can be a challenge to develop professional email marketing. So, here are some tips on how to create your own effective email marketing campaigns.

When we talk about pressure points in marketing, we are talking about topics or events that may have affected your audience. This is a particularly effective marketing strategy because it is relatable to your audience and potential clients. That means using imagery or talking about a particular subject at the right time generally to show support or explaining how you and your business have been affected as well. The last thing a customer wants to see, especially from a local business, is marketing messages that are completely out of touch with what is happening in the community.

 As a small business owner, you are may already aware of how important it is to have images on your website, social media, or blog. These images represent the product or service you have to offer. Often, first time business owners do not realize how important it is to use professional images or would not know where to get them.

So, here are some tips on how to get started or what you can do to improve your current online presence with images.

Long gone are the days where businesses avoid talking politics in their advertising. It was a long-standing taboo that talking about political events or politics in general will push away a portion of your audience. This can still be true for very polarizing topics or if you are only catering to one side of the political spectrum. Well curated political content in your ads will still carry a level of risk but can be very enjoyable for your audience.

When you’re a small business, it feels like there are endless articles and advice columns all about how to market your business but very few tell you what to actually focus on or even just how to start!

In this day and age, we’re all looking for credible information! So much of the information we consume every day comes from non-credible sources or is from a good source but goes uncredited. For many of your clients, they can easily become frustrated if they cannot verify where you got information from and if it is from a good source. Poor information management can really hurt your business. I worked with a client last year who put information on their website that they did not fact check or cite correctly. As a result, they had clients asking them about the strange information on their website, and ultimately, they lost customers.

If you can have a chance to actually TALK to the dollar in your wallet, how would that conversation go? What would you like to tell the dollar in your wallet? What questions would you want to ask?