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Your ability to attract ideal clients is directly roportionate to your magnetism. There are sub-laws or minor laws that support the primary law. For instance, the laws of celebrity, resonance, and truth in being the genuine article. For now, let’s concentrate on the encompassing law of magnetism rather than its components so to speak.

Topics: Business Growth, success, Magnetic Marketing, Marketing education

What Your Aunt Gertrude Never Told You About Making Money
Or….
Strategic Selling in Just Five Steps

Topics: concepts and strategy, Delivery and Training, success, Magnetic Marketing, Business Plan, Continuing Education

Last time we spoke of data mining to identify the perfect, high-yielding target audience you should be focusing most of your attention as far as the customer journey on the path to purchase goes.

This article carries on that thought process through to the next step; the present. But hold on, let’s talk a little bit more about what has been discovered and what can be done with it.

Topics: data science, traffic, Magnetic Marketing, Business Plan, Financial Education, Technology

 

Marketing is NOT all About the Future

Yesterday, today and tomorrow.  If you listen to most marketers they will typically speak about the future, but it’s not all about only what’s ahead.  Marketing is about the past, present, and future.  That’s why it’s important to remember that your history matters.  It’s more than just building the next campaign, especially if you convert suspects into prospects, into leads, into customers, clients or patients.

Topics: data science, traffic, inbound marketing, content creation, Magnetic Marketing, Business Plan, Technology

Trust Trumps

All Part Two

(even when second thoughts arise)

 

Last time we spoke of the value of trust in both personal and business relationships. How the love of a mother-in-law can prevail.  How we touched on having trust and faith in your family physician and deciding whether she had the skill to perform brain surgery on your child.  Or not.

We also spoke on how we typically look at trust, what we do trust, and what we don’t.  Human nature types of stuff. 

Today we’ll discuss how trust can be tested, even betrayed and still win the day.  This time we’ll take a deeper look into trust as it pertains to business; the path to purchase.

Topics: customer experience, Magnetic Marketing, Money

Here are my notes from Mail Box Millions 2.0 event in Cleveland, June 2019.

Topics: direct marketing, GKIC, Dan Kennedy, Magnetic Marketing, No BS

Dan is famous for teaching us that, "The money is in the list… You want to be in an ‘Income At Will’ position…

You need to build an iron fence around your herd…. You must magnetically attract the right people to you…”

So how do you do all of that?

Topics: data science, digital marketer, Magnetic Marketing, Marketing to affluent, Strategic Coach

How Magnetic Marketing Campaigns Can Change Your Trajectory Once and For All
(Visit https://magneticmarketing.com/ to learn more about Magnetic Marketing)

Magnetic Marketing can move the needle, change your trajectory, up your game, improve your lead generation, attract new clients like magic, and a myriad of other cliche's that get thrown around the marketing world.  Only this time it’s true, as is evidenced by thousands of smart marketers and business owners across the globe.  They adhere to proven formulas inspired by the one and only Dan Kennedy.

Topics: Magnetic Marketing

Image Credit: elaunchers.com

Meeting and marrying the right person is a lot like marketing.  Done correctly, both will turn out well. Done poorly, and well, you know what that might become.

Most small business owners, from retail, manufacturing, grocery or hair salons seldom think about these 3 essential phases of marketing when they are throwing money at their challenge of getting and keeping customers, clients or patients.

Topics: Business Kamasutra, digital marketing, direct marketing, concepts and strategy, Magnetic Marketing

The initial part of the One System as we offer it is qualifying the client.  As I mentioned, data tells the story, and if it is a start-up or new business with no list or not enough transactions, they haven’t even figured out who their ideal customer or patient is.  There is nothing that tells me what their average transaction over enough time.  The sample data is too small. 

Topics: Implementation, Magnetic Marketing, Business Plan, Strategic Coach