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Image Credit: Duhaime Law  http://www.duhaime.org

We received calls from four different attorneys from disparate parts of the country this past month. Actually, one attorney was from British Columbia, Canada. It boiled down to the inability to expect retirement as a reality.

Each in their own way, they told me that they were looking forward. You know, forecasting. And, they realized that although they wanted to retire someday, not one of them thought retirement was unlikely. They wouldn’t be able to accumulate the required wealth they need to do so.  Two were in their third decade of practice, one aged 39, and one just starting out.  They were all small practice attorneys.

Call it whatever you want; 3D Mail, Direct Mail, Stand-Out Mail, tactile mail, whatever.  Mail that stands out in the mailbox and triggers an immediate response to pay attention to it is still king of delivery in my mind.

Trust Trumps

All Part Two

(even when second thoughts arise)

Last time we spoke of the value of trust in both personal and business relationships. How the love of a mother-in-law can prevail.  How we touched on having trust and faith in your family physician and deciding whether she had the skill to perform brain surgery on your child.  Or not.

We also spoke on how we typically look at trust, what we do trust, and what we don’t.  Human nature types of stuff. 

Today we’ll discuss how trust can be tested, even betrayed and still win the day.  This time we’ll take a deeper look into trust as it pertains to business; the path to purchase.

Trust Trumps All

Part One

(from your mother-in-law to your physician)

Image Credit:  Flickr

TRUST is one of those things that the entire world hinges on.  Trust trumps all, and that includes when your mother-in-law professes her undying love for you.

I happen to have been lucky in that regard albeit the exception to the rule.  Alice was indeed a person that loved me, and I her.  She trusted me to always be there, and I trusted her to mind her own business.  She used to say that “she loved me more than she did her own kids.” Sometimes.