Most people run their business thinking about what will be best for them. Most entrepreneurs and business owners operate in a short sighted manner. They are slowly or sometimes more aggressively, killing off the geese that lay these beautiful golden eggs for their company. This killing is because they are neglecting the most important asset in their life...their customers. Through poor relationships and thoughtless interactions, customer loyalty crumbles and value diminishes. But, it doesn’t have to be this way.
My first big-ticket sales job was selling machines that extract liquid natural gas from flowing gas wells at the well head. Revenue from sale of the liquid natural gas was shared between the well owner, the equipment manufacturer and investors who purchased the machines. The machines cost $70,000 each. Being new to sales and clueless about how to sell expensive equipment, I followed the owner’s advice on how to sell, which was: never try to sell anything to anybody.
Kamasutra is an ancient Indian book, probably the first book ever written on the subject of humanity and relationship management. It talk about how to add pleasure to sex. I took three core concepts from Kamasutra and brought it to business and created a business process automation workflow.
If your marketing is plagued with even one of these profit-killers you are bleeding profit and don’t even know it. You work too hard to miss business that can easily be yours. Your costs are too high and your risks are too great to get anything less than maximum benefit for every dollar you invest in your marketing. Don’t let these profit-killing mistakes rip the heart out of your money-making potential.
My mom was the assistant director of agriculture for the State of Gujarat before we came to America. During my childhood, I went on plant tours of Amul Dairy in Anand, Gujarat, several times. The massive mountain of butter, about three stories tall, waiting to be packaged in to different size of cardboard boxes was quite a sight. Today, I want to talk about the utterly, butterly Amul girl. This animated character has been in India’s marketing landscape for several generations. This fictitious character made Amul butter more famous in India than the ‘Got Milk’ campaign in America. You can view Amul’s animated ads from 1976 time frame on Amul’s web site here.
First, if you’re not doing direct response advertising, you are wasting money. An average direct response ad will outperform a ‘brilliant’ award-winning image ad every time. A good direct response copywriter working from home in his (or her) underwear can write a sales message that, when delivered to the right prospects, will sell circles around anything a fancy New York Ad Agency with a team of ‘creatives’ and an army of ‘award-winning’ graphic artists can produce.
The training for the CEO and the staff starts BEFORE we begin implementation and deployment. Ideally, we want you to invest (time and money) in initial training and continuing education for you and your team before you before you make any investment in the system, consultation or implementation at eLaunchers.com.
We believe that the CEO who is buying thissystem should not only be in sync with the continuing education that our system is based on, but the CEO should also be able to articulate the foundation and the logic of this system to the team and get a 'buy in' from all stakeholders in your company. We have seen many times where the CEO makes an investment in a system or technology and the team does not cooperate with the implementation.
This magazine‐style 12 to 20 page corporate document serves as a talking prop in any selling situation live or on the phone. I have also done a success blueprint as a single 11 x 17 front and back (a four page document) with inside spread being an infographic. Dan Kennedy prefers this to be a small, visual piece accompanied by a sales letter (or a sales person). When used as a casement for infographic, this is your 'talking prop'.
Each Chair Side Marketing Brochure is a stand‐alone sales presentation. It makes no difference which one a prospect reads, the conclusion will be the same; YOU are the only person it makes any sense at all to do business with.
Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
