eLaunchers Blog

Just how many marketing pillars must be sacrificed to please a client?

Posted by Parthiv Shah on Dec 17, 2018 9:46:35 PM

Parthiv Shah

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Sometimes, there is just not enough money to do EVERYTHING you would like to do.

Recently, I had the privilege of talking to a prospect who wanted to enlist me to her team and support her event. We talked about her needs, her long-term vision, short-term goals and the project on deck.

I asked for $57,500. She said, "you are ON, but, you' ve got to make do with $20K. That's all we can invest in this project at this time. What can we do?"

Responses like this place me in an awkward position. As the process engineer, I now have to decide which battles are worth fighting, and what MUST get accomplished between this moment and March, when the event is to occur. I need to figure out a way to make-do and remove certain marketing assets so as to not compromise the event’s marketing needs. 

So, out of the eight pillars of Ultimate Conversion Concepts Platform that I normally sell for $57,500 what can I choose to not do for now? Can I live without a shock and awe package? Can we do away with the referral system? Can I put the 1000-day planning (a critical internal review and adoption plan) on hold and focus on the short-term goal of just supporting this event? How can I provide a “One-Night-Stand” without having my 1000-day vision intact?

Suffice it to say, I have accepted the challenge and this holiday season, I will be working with her on building out the core infrastructure (or at least a portion of it) for her info business. Stay tuned, in the end of March-19 I’ll provide an in-depth review of what transpired, and how we all lived through it.

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Topics: marketing workflow automation, Databox Dashboard, authority marketing, elaunchers Marketing Departement in A Box

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In this blog, we share what we learned from our reading and our experience. We publish two articles a week. Our blog editor David J. Dunworth reads, researches and interview industry experts to write these articles. We also get articles contributed by others that David publishes periodically to this blog. If you have a blog idea or blog article, kindly send it to ddunworth@elaunchers.com for review.

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