eLaunchers Blog

Just how many marketing pillars must be sacrificed to please a client?

Posted by Parthiv Shah on Dec 17, 2018 9:46:35 PM

Parthiv Shah


Sometimes, there is just not enough money to do EVERYTHING you would like to do.

Recently, I had the privilege of talking to a prospect who wanted to enlist me to her team and support her event. We talked about her needs, her long-term vision, short-term goals and the project on deck.

I asked for $57,500. She said, "you are ON, but, you' ve got to make do with $20K. That's all we can invest in this project at this time. What can we do?"

Responses like this place me in an awkward position. As the process engineer, I now have to decide which battles are worth fighting, and what MUST get accomplished between this moment and March, when the event is to occur. I need to figure out a way to make-do and remove certain marketing assets so as to not compromise the event’s marketing needs. 

So, out of the eight pillars of Ultimate Conversion Concepts Platform that I normally sell for $57,500 what can I choose to not do for now? Can I live without a shock and awe package? Can we do away with the referral system? Can I put the 1000-day planning (a critical internal review and adoption plan) on hold and focus on the short-term goal of just supporting this event? How can I provide a “One-Night-Stand” without having my 1000-day vision intact?

Suffice it to say, I have accepted the challenge and this holiday season, I will be working with her on building out the core infrastructure (or at least a portion of it) for her info business. Stay tuned, in the end of March-19 I’ll provide an in-depth review of what transpired, and how we all lived through it.

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Topics: marketing workflow automation, Databox Dashboard, authority marketing, elaunchers Marketing Departement in A Box

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