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Q2-2020 forced humanity to rapidly quarantine and continue their life from behind the screen for an extended period of time. This shifted how people feel about where they are, where they want to be and how they want to decide to patronize a business. The PLACE CHOICE MODEL has been altered forever.

FREEDOM OF PLACE CHOICE. This is one of THE MOST fundamental human desires. Every human wants the freedom to choose the PLACE they want to be at, stay at and go to. COVID curtailed our freedom of place. We are locked up in our homes and we are 'forced to work from home'.

I believe that COVID changed it for us forever. The PLACE CHOICE MODEL has been altered forever. As COVID quarantine eases up, people will become free to make their place choices under new rules of engagement. Some of the current post COVID changes about place choice will stay here for weeks, months, years and perhaps forever.

Please visit www.elaunchers.com/parknav to learn more about ParkNav and watch my ParkNav video.

Back in the day before the emergence of GPS, if I wanted to go to Binghamton, New York, from Germantown, in 1989, what I would have to do is that I would have to go to the local AAA retail outlet, that was in the business of giving you passport photographs and maps, tell them that I want to go there, I am a member, and they would give me a fold-out map and they would use a highlighter to articulate a route and then write down directions, on which road am I going to pick, and so forth. They would give me turn-by-turn directions on a handwritten 3x5” card and give me a combination of 3 maps, one Germantown close-up, one Binghamton close-up and one Interstate highway map with highlighted routes to how I can go from eLaunchers’ office in Germantown to Binghamton, New York.

If you manufacture or supply products, purchasing and supply chain issues can make or break you.

Believe it or not, even though economics is a reasonably new science, the economy has existed since before recorded time.  

People have bartered and traded for as long as humans have been around…

And the whole time the economy has shifted and morphed and changed.  

The people who stayed ahead of the transformations became rich and powerful, and the people who didn’t alter course with the economy ended up broke and at the mercy of others.  

Business, Sex, and Infusionsoft

Sex is one of the most written and read about subjects on this planet. There is nothing more intimate between two humans than sex. The original Kamasutra was written by an Indian sage thousands of years ago and was most likely the first book ever written on the subject of relationships.

It was 8 p.m. on a Friday night and I out with some friends. We were sitting around a table and chatting. At some point, it became a bragging contest where we were essentially trying to outdo each other. My friends and I went back and forth for a little while. Finally, I said, if there was a sweet deal on the table tonight, then I could have more than a million dollars in cash in this house by midnight. Suffice to say that I won our playful argument. Cash to a business is like oxygen to a human. You lose cash and you die. It has nothing to do with your potential, valuation, the value of an intellectual property or physical inventory.

If you are having a heart to heart conversation for 10 to 30 minutes with a prospect, what would you say to them?

In some circles, the title of this article could be a leading statement into a description, or it could be a question. In reality, as far as I'm concerned, What Makes Authority Marketing Work is both.