Blog

Would you be surprised if I told you direct mail gives you a higher return on your investment (ROI) than digital ads? You might be thinking – are you kidding?! That's as outdated and old school as playing music on a cassette player or using an overhead projector for a business presentation!

To create digital marketing, you need to visualize it on a macro level and implement on the micro. Here are some important things to consider while planning your own marketing campaign:

1. Create your customer persona. Knowing who to target is key. You must understand your customers wants, needs, and pain points. Having a persona or personas allows you to tailor your strategy to them. Specific is terrific, and the more granular your data, the better your persona.

A thing to know about copy

I believe that internet is a place, and just like you have a real estate you have in the real word, you have a pixel estate in the internet. That means any business who has any presence, even a small Facebook page, is a pixel investor. If you look at the terminology used in the Internet of Things architecture build out, it all references they are on earth counter parts in real estate. There is a very important place of you in the pixel world which is the path way to your pixel estate. It is called your homepage, but in reality it is a gateway to your pixel estate campus.

Have you ever had an interaction with a HORRIBLE salesperson? I bet you have. You know, someone who doesn’t know when to stop pushing you into a sale, or being too aggressive, too annoying, too mouthy and just TOO MUCH in general. Meeting someone like that can change your shopping habits! I don’t want you to be like that with your client – that is why I would like to share with you some tips on how to be a good salesperson. Check these out:

Remember the time when blogs were scarce and special? Yeah, me too. It's hard to deny that those times are gone forever – now blogging is as usual and mundane as morning coffee for some. The age of unlimited digital information forces us to become better writers and storytellers to promote our work and make money!

Welcome to Part 2 of the types of web pages available In this blog, I will be focusing on Offer Pages and Home Pages. Let’s dig in!

Offer Pages

The offer page is where you present the offer, and allow the prospect to take up the call to action, whatever that may be. This could mean that they are going to make a purchase, schedule a discovery call or RSVP to an event. This is the page where you're going to give them all the reasons that they need to take action right now.

What is the internet? How many people interact with web content every day? How far is the moon? Let’s not try to answer these hard questions today but concentrate on a hands-on approach to marketing on the web.

Where would be a good place to start?

From the trout pout and duck lips to butt lifts gone wrong and cleft palates, cosmetic and reconstructive surgery are tight markets. And, it's not that easy to carve out (pun intended) a defined market position.  When one considers the nature of their work, it can occasionally come out less than perfect.  It is estimated that less than 1% of all procedures have difficulties; 25,000 last year.  Butt let's face it, nothing is perfect and when things go sideways with a person's physical body, it's extremely noticeable, and makes the news quickly. 

So, cosmetic and reconstructive surgeons don't have it as easy as the television shows and public perspective might reflect. 

Is Your Shock and Awe Shocking and Awe-inspiring?