If you know much about me, you know that I have been an avid student of master marketer Dan Kennedy for many years. I am part of his inner circle and pay a substantial amount each year to access his time, insight, and sage advice.

Recently he shared a story about the power of accepting blame for the things that ‘happen’ to you.

Let me give an example.

You own a small grocery store. You have a few employees, and most of your customers are locals in the tight-knit community where you’ve set up shop. Crime is not a problem in this area, so you decide to forgo the expense and never install security cameras at the registers.  

A year later, you’re reviewing the books with your accountant and noticing something is seriously wrong. There are discrepancies in both your inventory and your cash flow. You can’t make sense of this, and it takes another month to discover that a cashier who has been working for you for over a year is allowing her friends to walk out of the store without paying for items, and she’s running a scam on you with coupons.

Whose fault is this? Is it her fault for being an unscrupulous employee?

No, it’s your fault. Own it. And you can learn from it.

If you’d had security cameras at the register, the cashier would have been less likely to attempt such a bold criminal act, and if she had, you would have been more likely to catch her before it cost you thousands of dollars in inventory and cash.

Dan discusses how he often makes recommendations like this to business owners, and only a few follow through. Tips like these may seem ordinary or trivial, but the little things can count for quite a lot when successfully operating a business.

Recently Russell Brunson has compiled all of Dan’s marketing secrets into one place and made them available to high achievers and entrepreneurs like you. If you are serious about moving your business up the success ladder, or if you want to make sure you’re not making brain-dead mistakes that could cost you a fortune, then I recommend you go to www.kennedyfunnels.com and gain access to the entirety of Dan’s podcasts, blog posts, sales letters, and genius marketing content.

Russell Brunson credits his building a 100 million dollar company to a single fax received by Dan Kennedy years ago. Imagine what full access to this killer sales and copywriting content could mean for you and your business. Now stop imagining and go to www.kennedyfunnels.com. I recommend you instantly choose to upgrade to the diamond group. Upgrade to Diamond, and you gain access to Dan’s “Advanced Business Development” course, which previously sold for $2,497 per head, and two additional courses plus Monthly Masterclasses, Live Q&As with Dan himself, and much more.

If you are ready to multiply your income, this could be your most important move this year.