So you have a funnel, big deal. If you don’t get the Tofu, Mofu, and Bofu right, you’ll forever suffer the “conversion disaster.” Why do I say that? Well, because it’s true.
Sure, some prospects might make into the Top of the Funnel, but will they ever convert? Or, how about the lead that has been nurtured a bit at the top but gets pushed to purchase prematurely. Where do you think she goes? Yep. Boing!