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Is a large portion of your marketing focused on your digital presence? With most businesses, the answer is a resounding yes! Since online businesses are always striving to grow their presence, wouldn't it make sense to develop a digital strategy that fuels sales by converting visitors into loyal customers?

To help you understand and improve your digital presence, there are four points you need to consider: Digital Marketing Strategy, SMART Growth Goals, Customer Acquisition, Master Strategy Model.  Today we'll cover the first two.

There are five main web pages that allow you to sell from your website. The five pages you absolutely must have are; a cold page, a warm page, the hot page, an offer page and a home page. With these, your website will convert. We talked about the first three last time, so now we'll discuss Offer and Home Pages.

Offer Pages

The offer page is where you present your offer and give the prospect the opportunity to take up your call to action, whatever that may be. This could mean that they are going to make a purchase, schedule a discovery call or RSVP to an event.

There are five main web pages that allow you to sell from your website. The five pages you absolutely must have are; a cold page, a warm page, the hot page, an offer page and a home page. With these, your website will convert. Let's look at the first three.

The purpose of blogging is to help your clients or potential clients solve their problems while connecting them with you/your business, and your community.

Why Blog?

The web design model is broken.

The traditional web design model is broken. Typically, most websites are designed by graphic designers who have very little, if any, understanding of what the client’s process, services or products really are. They don't recognize who the person coming to the website is, or what they are looking for at the moment that they discover the website. As a result, most websites have a really poor conversion rate. The majority of traffic is coming to a site, looking around, maybe

Meet Ben Chocolat, fifth-generation chocolatier, and purveyor of Louis’ Haut Chocolat, fine Belgian chocolates.   Three years into the business, Louis knows his customers really well and sees common trends.

Picture your potential customer hunting for a product or service, where are they most likely to look?

There is a well know and universal benchmark of success - money.

Some entrepreneur believe that investing money is the cure for low earnings and pump high spending plans into marketing agencies or freelancers. Not a great deal of business owners understand how to assess marketing projects and that breaks my heart.

Nowadays it is important to have a strong online presence to be able to sell your products and services. Now the question you probably have is  “How do I get noticed?” in all the noise and clutter?

The world of marketing can be a creative place where you can play with new or unique ideas to advertise a product or service. The downside is that some companies and marketing teams can get a little…carried away. Having a good reality check once in a while can be a very good thing to prevent some of the worst faux pas and marketing mistakes. I have some great examples to share with you on this!