There are five main web pages that allow you to sell from your website. The five pages you absolutely must have are; a cold page, a warm page, the hot page, an offer page and a home page. With these, your website will convert. We talked about the first three last time, so now we'll discuss Offer and Home Pages.

Offer Pages

The offer page is where you present your offer and give the prospect the opportunity to take up your call to action, whatever that may be. This could mean that they are going to make a purchase, schedule a discovery call or RSVP to an event.

Often, your Offer Page should mimic the look of the cold, warm, and hot pages. This is because prospects can become confused when they are presented with a dramatically different page design or layout. This can cause confusion in the mind of the prospect leading them to ask “Am I on the right page?” This will almost ALWAYS kill a sale and must be avoided.

Instead, use a layout similar to the pages they’ve seen before but give them all the reasons that they need to take action right now. Clearly state the steps that they need to take to consummate a successful transaction with your business. Amp up your offer page and make a stronger case by stacking additional offers.

“If you take action A now, you will not only get product or service X, you'll also get Y and Z.”

Bonuses, premiums, and special offers are very successful in converting as many prospects as possible from the offer page. Additionally, upon a successful transaction, offer either an upsell or a down sell that is congruent with the purchase just made. For example, if you are offering a home study course to learn a process, your upsell might be, “Are you concerned that you may not have the time to do this yourself? Why not let us do it for you?” This kind of an upsell is extremely effective when presented properly, because it gives the prospective buyer the opportunity to get better results, faster. This is a very lucrative strategy for many businesses. Alternatively, if your prospect doesn’t take the original offer or the upsell, you should offer a downsell. Ultimately, the series of offers, upsells and downsells are going to be dependent on your business and what the testing tells you is most effective.

Home Pages

On your website, the homepage is a catch all page. Generally speaking, you should NEVER drive paid traffic to a home page. Home pages are designed for prospects that find your company either through referral or search. They are critical to have because someone who comes to you as a referral or by searching for you is looking for very different Information than the information you would present to them on a sales page. It is essential that you immediately start by giving value and building rapport.

Your home page is the first step in what will hopefully be a long relationship. But in much the same way that you would never go on a first date and ask for their hand in marriage before getting to know them; you use your homepage to introduce yourself to your reader. Give them an idea of who you are and what you do. You want to encourage them to start an exchange of information with you so that you can begin to understand who your prospect is, who you're talking to and what they need. One of the ways that works very well for doing this is to have them take a short quiz which will present them with the information that they would find most beneficial in dealing with your products and services.

A component we recommend on every home page is an “exit pop”. Exit pops are windows that “pop up” on the viewers screen when we detect the viewers intent to leave the page. When the mouse is brought up to the url line or exit icon, this would signify their intent to leave the page and would trigger the “pop”. This is your last chance to collect your viewers’ name and information so make sure you’re offering something that is particularly appealing.

We can help design these for you. click below for a conversation.