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When my son was eleven years old, I had a conversation with him about accountability. I was telling him that in economics, everyone must carry their weight and pay for their own way in the world. He was drinking milk and eating toast while I was practically ranting to him about the state of the world. When I started arguing that it was not fair for over-performing assets to subsidize underperforming assets and non-performing liabilities, he put his mug down and exclaimed, “I should stop drinking this milk then.”

To start out, I would like to express my gratitude to master copywriter Russell Martino for educating me on the extreme depth of the copywriting process and the life of a copywriter. I wasn't always like this. I have previously uttered the words, “it's just copy, anyone can do it,” “just hire anyone,” “just dictate it,” and worst of all, “just write it yourself, all I need is some copy.” Being uneducated about copy and copywriting made it very hard for me to do my job.

As a data scientist, numbers do not scare me. In fact, I love numbers. When those numbers have a dollar signed attached to them, I love them even more. Money and data go hand-in-hand. In the business world, the best thing to keep track of finances is a profit and loss (P&L) chart. This is also known as the common accounting practice of job costing.

One day, an operations manager at a fellow digital marketer agency approached me. He asked if I could introduce him to a good copywriter. So naturally I agreed and asked what he wanted them to write. And he responded with “everything”. I wanted to make sure I was understanding his request so I said, “you are looking for a copywriter to write everything for all your clients and you want to know who that person is, how much they charge, how you can make a profit, and how can you bring them into the position of a staff writer. Is that what you are asking for?” He was thrilled that I understood so when I said “no” two seconds later, he was slightly shocked.

It was eight p.m. on a Friday night and I was out with some friends. We were sitting around a table and chatting. At some point, it became a bragging contest where we were essentially trying to outdo each other. My friends and I went back and forth for a little while. Finally I said, if there was a sweet deal on the table tonight, then I could have more than a million dollars in cash in this house by midnight. Suffice enough to say that I won our playful argument.

Have you ever had a doughnut? It’s yummy. It’s round. It’s sweet. It’s made from dough. And it’s sometimes filled with jelly or cream. A doughnut cannot kill you. It is simply not possible. BUT, eating a doughnut a day for 20 years? That can kill you.

Valentine’s day is on the horizon and we are preparing to cherish our loved ones. But, as business owner’s, we must also think about cherishing our clients. Polygamy is frowned upon in American society but not in business. We’re all looking for ways to grow our business, aren’t we?

I can only assume you’d like to find more, better, and faster ways to get more customers. There is one way that is overlooked, misunderstood, and often neglected which can have a dramatic impact on your ability to grow your business -- it is the ability to turn one customer into many more customers. We call it “referral marketing.”

Business, Sex, and Infusionsoft

Sex is one of the most written and read about subjects on this planet. There is nothing more intimate between two humans than sex. The original Kamasutra was written by an Indian sage thousands of years ago and was most likely the first book ever written on the subject of relationships. My Business Kamasutra book is a little different. We can learn a lot about the relationship between businesses and consumers once we understand the parallels between business and sex.

With the rising number of competitors, it's quite hard for every businessman to catch the attention of their customers.  As a result, they keep on implementing various strategies to make their business more effective than others. One way to generate more income is through a perfect marketing strategy. If you don’t know how to handle your business, entrust the job to eLaunchers.

Part of being a businessman is making sure that your company continually achieves its goals. That can only be done if the management aspect is secured and well-polished. By combining the right marketing strategies, the management aspect will flow smoothly. However, that will only be possible if you're applying the right marketing strategy in the first place. If not, you're wasting a lot of time and major $$$.