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Once upon a time there was a business owner. He’d created a widget like nothing the world had ever seen.

This widget was capable of regrowing hair, mending clothes, and easing congestion all at the same time.

In fact, there was little this widget couldn’t do, it was simply magic.

Well, the business owner lived in a remote village in a forgotten county on the outskirts of the outskirts of a town who no one could ever find and who few ever cared to look for. The people in the town made their living by selling hats to bald men, mending clothes, and treating those who suffered from congestion during winter colds.

One day the business owner decided to share his fantastic widget with the town. He set up a table in front of one of the local hat shops and proudly displayed his wares catching the attention of a few passersby.

If you watch CNN, or FOX or follow any of the financial news sites, then you’re likely bombarded with bleak forecasts and constant projections of gloom and doom.

There’s talk of recession, dismal job reports and unrest in the markets overseas and abroad loudly discussed by news anchors and bloggers on every major site…all the time.

It’s exhausting. And it’s enough to make even the most seasoned investor consider shoving their nest egg under the mattress.

I’m a firm believer in making your money work for you and investing in your future. I know plenty of successful men and women who’ve increased their worth by investing in the stock market. But the market is by no means a safe or stable place to put your hard-earned cash.

The business owners I know who enjoy robust and sustained wealth did not make their fortune from the S&P 500, Apple, or Tesla. They took their hard-earned profits and invested it in the only business that truly matters…their own.

When it comes to transformative leaders in the tech industry, Tim Cook shines.

When the great Steve Jobs passed away in 2011, Tim Cook stepped brilliantly into some very big shoes.

Jobs had handpicked Cook as his successor and expressed his confidence in Cook’s ability to lead Apple forward.

It appears Jobs was right. Tim Cook has been at the helm of Apple ever since. He has guided the company and continued Job’s legacy of innovation and success.  

Tim Cook's journey is a testament to determination, innovation, and an unwavering commitment to excellence. He was born in the early 60’s, in Mobile, Alabama. He received his degree in industrial engineering from Auburn University and then went on to get an MBA from Duke University’s School of Business. Soon after he started on a path that would eventually shape the future of technology.

Today I’d like to dive into the ocean of wisdom offered by one of the greatest investors of our time, Warren Buffett.

Known as the "Oracle of Omaha," Buffett's success and long-term investment strategies have made him an icon in the world of finance.

In this blog, we'll explore some valuable business advice from Warren Buffett, drawing inspiration from his speeches and taking a glimpse into his remarkable life journey.

Warren Edward Buffett was born on August 30, 1930, in Omaha, Nebraska. His passion for business and investing emerged at an early age. In one interview he recalled delivering newspapers as a young boy, filing his first tax return at 13 and claiming his bicycle as a deductible expense.

Recently I came across an article by Dave Ramey, the financial expert and syndicated radio host, which focused on his tips for winning at business. (See link below for the full article.)

For the past two decades Dave Ramsey’s advice has been broadcast on American Television shows, radio shows and is available in print on bookshelves across the nation.

Dave Ramsey makes his money telling everyone else how to save and spend theirs.   He’s helped thousands of people take control of their personal finances and saved just as many small business owners from making costly mistakes with his financial advice.

I pride myself on being a constant student.

I am constantly researching how to sell more, how to be more strategic in business and how to get better results for my clients.

Over the years, I’ve developed tested and proven strategies that make my clients money.

If you are looking to gain market share—I can help.

Over the past few years, we have suffered one economic blow after another. The most recent tailspin started with COVID which blasted the world’s economy into pieces and was the catalyst for catastrophic supply chain disruptions. This downward trend in the economy has worsened due to rising interest rates and skyrocketing inflation. Many businesses have failed. Sadly, they were simply unable to contend with these challenges and volatility.

When the economy gets tough, businesses need to be prepared and stay strong. There are ways to protect your business and even grow during challenging times. This is possible, but it will take the right business growth strategy to make it happen.

I recently came across an article in Forbes Magazine about setting S.M.A.R.T. Goals.

You’ve probably heard the acronym

As the President of eLaunchers, a strategic marketing company, I run my organization by setting and achieving S.M.A.R.T. goals for my clients.

This article, (see link to full article below), does an excellent job of describing how setting goals with the right mindset and execution can deliver powerful results in your business.

I found this information actionable and informative, so I decided to share my take on S.M.A.R.T goals here with you.

As a marketing strategist, it’s my job to know how to sell. My clients come to me with excellent products and services, and I help them connect with more of their ideal clients, patients, and customers. Helping people grow their businesses and thrive brings me great joy and satisfaction. It’s why I love what I do.

My passion for harnessing the power of sales and marketing has led me to search out and study master salesmen. I’ve followed the works of David Ogilvy, Gary Halbert, Gary Bencivenga to name a few…and I’ve had the great fortune of working closely on several books and projects with the master himself, Dan Kennedy

Today our Strategy of Strategies Blog will focus on the Man, the Myth, The Legend…

Elon Musk—the rockstar of the business world who has been turning heads for decades.

His leadership, vision and daring in his companies including Tesla, SpaceX, and Neuralink, and more recently Twitter keeps him relevant and in the headlines.

Recently I came across an article on Linked in about Elon Musk (See the bottom of this bog post for a link to the full article)