Over the long term, profitability is essential to a business. But in the short term, cash flow is the metric you need to watch because if you run out of cash, your business will likely end up dead.

At eLaunchers, our systematized approach to generating a continual, predictable stream of clients that pay, stay and refer prevents "running out of cash."

It begins with the process of attracting the right clients to your business. Specifically, clients that can afford your product or service, have a demonstrated need for it and are looking to buy in the immediate or not-too-distant future. Once these potential clients are attracted to your business, we place them on a path that systematizes the process of transitioning them from "prospect" to "buyer". The final step is persuading them to commit to buying and pulling out their credit card and purchasing.

Conversely, businesses that systematize the process of reminding prospective buyers why they should patronize your business AND encourage past buyers to return, will not only survive the economic storm that's approaching, they will flourish.

This may all sound obvious and if it does, maybe you're missing the keyword - "process". Without a process, you subject yourself to the variability inherent in today's economic climate. Inflation is now the #1 concern of Americans and it should be your #1 concern as well. Not because of rising prices but because your prospective buyers are focusing on how they're going to adjust their budgets in the upcoming months. As such, they are NOT looking at your product or service. Without a system of constantly reminding them WHY they need to purchase and repurchase from your business, they will simply forget about you and as a result, your sales - and specifically the positive contributions to cash flow - will suffer.

If the thought of this concerns you - and it should - eLaunchers can help by creating a customized plan specifically for you. All you need to do is call me -at 301.760.4940 or click below and schedule an complimentary 15-minute call to discuss your situation.