SWAT: A designated law enforcement team whose members are recruited, selected, trained, equipped and assigned to resolve critical incidents involving a threat to public safety which would otherwise exceed the capabilities of traditional law enforcement first responders and/or investigative units.^[2]

eLaunchers is a unique, industry leading company unlike any you have seen or worked with before. Because they have created the perfect fusion of marketing and technology for effective, automated, online and off-line marketing campaigns.

In other words, they are both the best of the best.

And they get to that level by:

SWOT ANALYSIS: IDENTIFY, UNDERSTAND, AND PREPARE!

Many people are familiar with the “typical” SWOT analysis. It serves to shine light on the following areas of a business: Strengths, Weaknesses, Opportunities and Threats.

However, we bring a more sophisticated approach, one championed and largely pioneered at Harvard University, to the table. In this process, after we catalog your Strengths, Weaknesses,Opportunities and Threats, we identify four core strategies:

1. SO Strategy: Sometimes, everything is going right. You find an opportunity where you are in the right place at the right time, you pick up the ball and just run with it! We have all encountered those moments. The idea is to identify your SO moment so we can work towards putting you in a battle where winning will not be insignificant and losing will not be embarrassing. What will you do when an opportunity emerges where your strengths are relevant and weaknesses don’t matter?
2. WO Strategy: Sometimes, you see an opportunity where winning would be significant, but you are afraid to engage because losing will be embarrassing or the probability of losing the battle is just too high. If you know your WO moments, you can either avoid going into situations that would lead up to a WO moment or you can allocate resources to provide for your weaknesses. Identifying weaknesses is a very important exercise, because it tells you where you don’t want to go.
3. ST Strategy: If you operate your business in a competitive environment,you have many threats. Some threats will emerge from macro-economic environments, some will emerge from a competitive attack, some will emerge from your own neglect and lack of focus… but you will have to respond to threats. The key is to identify and eradicate an emerging threat before it becomes too big to handle.
4. WT Strategy: Sometimes you will be attacked by a problem larger than your life. At times like this you have to quickly make new friends, go into survival mode,stop pursuing new opportunities, preserve sources to prolong your life and identify the quickest way out of the situation. If you are not going to win, just run. Remember, survival is a lot more important than victory.