Attorneys are probably good at legal stuff. However, it’s called law school for a reason. They don’t teach lawyers how to market themselves, only how to understand and interpret the law. That’s the absolute best reason available as to why attorneys should outsource their marketing. They just don’t have it within them to do it on their own.
Topics: success, lead generation, Marketing to affluent, Strategic Coach, Continuing Education
If you ever attended a Tony Robbins event where he spoke of raising your standards, this will be familiar. He taught us that we need to turn our “shoulds” into “musts.” Yes, you should begin saving more money for retirement.
But what you really should be thinking is: I must increase my savings for retirement! When you re-characterize something that you might do, something that you can do or something that you ought to do into an absolute must do, your thinking changes. This takes self-discipline. Your priorities change. It is a re-ordering of what is most significant to the top of your list from the bottom. Saving and investing for the future becomes an absolute must. If that becomes your governing principle, you likely will not spend $32 a week on expensive coffee.
Topics: concepts and strategy, financial management, Strategic Coach, Financial Education
Money has a mind of its own. It’s attracted to some folks and repelled by others. It looks at behaviors and decides who to like and who to hang out with. It seems fascinated by people who make intelligent decisions and not so interested in someone playing video games. And it seems to respect library time more than lottery strategies.
Topics: financial management, Strategic Coach, Financial Education, Money
My guide Dr. Stephen Roulac encouraged me to apply for a doctoral program when I explained the concept of "Pixel Estate Portfolio". After carefully evaluating the concept and its depth, he suggested that this is not a topic for a blog article or a pillar page or even a book. This is going to require few thousand hours of work, deep and diligent work, significant scholastic study, significant literature review, analysis, research and conclusive evidence before I can write a dissertation that would be considered worthy of publication.
Topics: Dan Kennedy, content creation, Dan Sullivan, Continuing Education
You’ve got a responsibility to your audience, so don’t take it lightly. Crafting your perfect message is not as easy as it sounds, so take matters seriously when it comes to nurturing your prospects, clients, patients or customers.
Your real genius comes from the things you hide from others. You know, those skeletons in your closet you are either ashamed of, angered by, embarrassed by or even hate that it happened to you. Some people are embarrassed by the fact that their parents were not very good at showing them love. Others have a distinct fear of heights after falling off a high surface as a child. It could be anything.
Topics: lead generation, content creation, Magnetic Marketing, Marketing to affluent, Strategic Coach
That’s right, jazz it up, make it emotional one way or another. Want to rant about something that pisses you off about your industry to make your point? Then, why aren’t you doing so? What’s holding you back? Chicken?
See what I mean? Most people never pay attention to your content because you are boring. Say it with me….B.O.R.I.N.G.
So, when you fully understand messaging that grabs the attention of people, you’ll be on your way to building an audience. Sure, some people will be repelled by your style, intent, brashness, or even crude nature, but WTF are you looking for, goody-two-shoes or people that resonate with you and your message?
Topics: lead generation, Magnetic Marketing, Marketing to affluent, Business Plan
Couple of years ago Dipali and I were looking at numbers and relationships and something really interesting was revealed. We were analyzing historic revenue data to determine where most of our money came from. We went on to calculate and document this. We asked ourselves: over the last several years, from the last $5M in revenue, where did most of the money came from?
Topics: Dan Kennedy, No BS, Strategic Coach, Dan Sullivan
Why Marketing Analytics is the ONLY Way to Understand What's Working and What Should Be Done When it's Not
Imagine giving your SATs and never receiving your results. Wouldn't that drive you crazy? Any endeavor that is undertaken by an individual or an organization needs to have an end goal. It's how we measure our successes and areas of improvement. When it comes to your business, your end goals could be varied in every quarter - they could be achieving sales targets, signing on new clients, increasing visibility, building an image and so on. With specific goals, come specific actionable insights based on analytics, or simply put, numbers. Just like your SAT scores are the only way to deem your scope of getting into great schools, your marketing analytics is the single 'scorecard' that consider how your marketing strategies and techniques are doing out there in the market.
Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan
Niche Marketing Do’s and Don’ts
Making products/services that already have patrons in the market and enough competitors that pose a threat to your business? Marketing your product/service in a unique, one-off way could be one of the winning factors of your campaign. For example - if you're a company that sells breakfast cereals usually attractive to children, and market research says adults love cereal as a breakfast option too, you've found a potential new market.
Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan
Attraction Marketing in Today’s Business Environment.
Marketing is how one goes about securing customers for a specific product or a service, and it can take varied forms. Attraction Marketing is one such form of marketing wherein the marketing strategy involves attracting customers towards a product or a service, in a scenario where the consumers already want what you are selling. In simpler terms, attraction marketing consists in marketing a product/service with a fair amount of demand, appealing to your target audience and ensuring that the customers buy your product/service instead of opting for a competitor.
Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
