Parthiv Shah
Parthiv Shah is the Founder and President of eLaunchers.com, a locally grown and internationally known digital marketing agency in suburbs of Washington DC. Parthiv is a data scientist, practicing principles of BIG DATA in small business space. Parthiv core competency is market segmentation, list research and data hygiene.
eLaunchers.com helps professional practices, specifically dentists, orthodontists, physicians and attorneys stay in touch and follow up with their patients or clients using proven direct response marketing techniques and marketing automation technologies.
Over 300 dentists, physicians and other clients from 27 states in USA and over 8 other countries have benefited from working with eLaunchers.com.
Parthiv is the author of his International Best Seller book Business Kamasutra, with foreword from Dan Kennedy. which was also re-published as a special edition of Business Kamasutra for Dentists with expert commentary from Dr. Gregory Wych.
Parthiv's upcoming book 'Copy That Sells' is co-authored with marketing legend Dan Kennedy. Parthiv is a co-author or contributor to six other books and his work routinely appears in various direct response publications including GKIC magazine and Dan Kennedy letter.
Parthiv is routinely invited to speak as technology expert at direct marketing conferences and small group mastermind sessions.
Parthiv's professional passion is fail safe follow up. Parthiv is the publisher of the Internal Marketing Machine for dentists and orthodontists that facilitates patient education and long term nurture so a dentist can stay in touch with current, past and prospective patients and deliver the right message to the right patient at the right time using email, print and telephone. Internal Marketing Machine is home to over 400 emails, over 60 printed publications and over three dozen web assets all controlled by a data intelligence process that is connected to over a dozen dental practice management systems like Dentrix and Eagle Soft. The patient education content is professionally written by high profile direct response copy writers, clinically curated by successful Dentists and Orthodontists and field tested in the market to have proven track record of success. Principles of Internal Marketing Machine and Fail Safe Follow Up Protocol are taught by several dental practice growth coaches and consultants.
Parthiv's personal passion is to help young students fall in love with direct response marketing and acquire hard skills in internet marketing literacy while going through high school and college. Parthiv's learn to earn internship program has taken in over 57 students since 2009. ALL 57 students are either gainfully employed in their chosen field of studies or are still in college, learning what they love to learn. The learn to earn internship framework has also been offered as a returnship for stay at home moms and returning war veterans who want to re-enter the American workforce. Over fifteen stay at home moms and US Military veterans have benefited from this program. Parthiv has contributed over $250,000 in paid internship stipends and intern wages not counting the thousands of hours priceless hours spent by himself and eLaunchers staff who take the young students under their wings and make them marketable.
Internship at eLaunchers only starts, it never ends. If any of Parthiv's intern fails to get a job, Parthiv will take them back and re-train them.
eLaunchers.com was named Small Business of The Year in 2016 and Parthiv was inducted in GKIC direct response hall of fame in 2017.
While Parthiv got his MBA in 1994, he has been a life long student of direct response marketing, marketing automation principles, database marketing, data intelligence and technologies that facilitate marketing. Parthiv has a desire to some day join a doctoral program and do a desertion paper on the subject of pixel estate. Parthiv believes that the internet is a SPACE that is as real as REAL ESTATE, and that makes every business owner who has any presence on the internet a pixel estate investor. Like real estate, your pixel estate has your campus with specific PLACE for every pixel structure. Your pixel estate is blueprinted by systems architects, your pixel assets are built by skilled developers. A very special place called home page is the gateway to your campus on pixel estate. This theorizes that every business with even the most modest presence on the web a pixel estate investor. Modern history has shown that companies who have higher investment in their pixel estate portfolio compared to their real estate portfolio have out performed their rivals by land slide. Parthiv is working with his guide Dr. Stephen Roulac on developing an algorithm and comparison model that will help business owners decide what their pixel estate portfolio could be. Parthiv believes that your pixel estate portfolio is part of a comprehensive marketing portfolio that is made of pixel estate, paper estate, people estate and data estate.
Parthiv's origins in to direct marketing come from his direct mail background. Parthiv has worked for over 10000 direct mail marketing projects and mailed over a billion (with a B), over a billion pieces of direct mail.
Parthiv is a GKIC Certified Magnetic Marketing Advisor (2010), Infusionsoft Certified Partner (2011), Digital Marketer Certified Partner (2014), Click Funnels Certified Partner (2015) and Hubspot Certified Partner (2017). In addition, Parthiv is trained on Salesforce.com, ZOHO, Microsoft Dynamics and six other cloud based and desktop CRM systems.
While the company was born in 2002, Parthiv only began working with Dentists and orthodontists since 2010.
Parthiv is a veteran from Indian Air Force, member of Lions Club, a Leadership Montgomery Core Program graduate (class of 2016) and a proud dad of an Eagle Scout.
Parthiv lives with his wife Dipali Shah and his parents in Maryland. Their son Rahul Shah is a student at Rochester Institute of Technology and a recipient of prestigious Presidential Scholarship at RIT. Rahul is studying for a Bachelors degree in Human Centered Technology with concentration in Learning Systems and Accessibility with emersion in American Sign Language. Upon graduation, Rahul wants to contribute his talents to the field of distance learning and computer assisted learning for hearing impaired students.
Recently I came across an article by Dave Ramey, the financial expert and syndicated radio host, which focused on his tips for winning at business. (See link below for the full article.)
For the past two decades Dave Ramsey’s advice has been broadcast on American Television shows, radio shows and is available in print on bookshelves across the nation.
Dave Ramsey makes his money telling everyone else how to save and spend theirs. He’s helped thousands of people take control of their personal finances and saved just as many small business owners from making costly mistakes with his financial advice.
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Topics:
Business Plan,
Financial Education,
business advice,
Tribe and Thrive
I pride myself on being a constant student.
I am constantly researching how to sell more, how to be more strategic in business and how to get better results for my clients.
Over the years, I’ve developed tested and proven strategies that make my clients money.
If you are looking to gain market share—I can help.
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Topics:
marketing automation,
finance
Over the past few years, we have suffered one economic blow after another. The most recent tailspin started with COVID which blasted the world’s economy into pieces and was the catalyst for catastrophic supply chain disruptions. This downward trend in the economy has worsened due to rising interest rates and skyrocketing inflation. Many businesses have failed. Sadly, they were simply unable to contend with these challenges and volatility.
When the economy gets tough, businesses need to be prepared and stay strong. There are ways to protect your business and even grow during challenging times. This is possible, but it will take the right business growth strategy to make it happen.
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Topics:
profit,
Recession Proof,
business growth strategy,
Direct Mail Marketing
I recently came across an article in Forbes Magazine about setting S.M.A.R.T. Goals.
You’ve probably heard the acronym
As the President of eLaunchers, a strategic marketing company, I run my organization by setting and achieving S.M.A.R.T. goals for my clients.
This article, (see link to full article below), does an excellent job of describing how setting goals with the right mindset and execution can deliver powerful results in your business.
I found this information actionable and informative, so I decided to share my take on S.M.A.R.T goals here with you.
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Topics:
marketing automation,
Specific,
Measurable,
Time-Bound
As a marketing strategist, it’s my job to know how to sell. My clients come to me with excellent products and services, and I help them connect with more of their ideal clients, patients, and customers. Helping people grow their businesses and thrive brings me great joy and satisfaction. It’s why I love what I do.
My passion for harnessing the power of sales and marketing has led me to search out and study master salesmen. I’ve followed the works of David Ogilvy, Gary Halbert, Gary Bencivenga to name a few…and I’ve had the great fortune of working closely on several books and projects with the master himself, Dan Kennedy
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Topics:
copywriting,
marketing strategist,
sales and marketing
Today our Strategy of Strategies Blog will focus on the Man, the Myth, The Legend…
Elon Musk—the rockstar of the business world who has been turning heads for decades.
His leadership, vision and daring in his companies including Tesla, SpaceX, and Neuralink, and more recently Twitter keeps him relevant and in the headlines.
Recently I came across an article on Linked in about Elon Musk (See the bottom of this bog post for a link to the full article)
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Topics:
Innovation and Disruption
Throughout my career, I’ve helped countless business owners and entrepreneurs reach more clients, patients, and patrons than they thought possible. This allows them to grow their businesses in a way that keeps their cash register consistently ringing and their profits soaring.
Most of my clients are pleased beyond measure at the results. Some are able to meet the needs of their growing customer base with the personnel they already have in place. While others must hire new employees to handle the surge in business. A few of my delighted clients have needed to open second and third locations in response to the influx of business they experienced. For most, these are good problems to have.
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Topics:
Business Growth
Today’s blog will focus on Steve Jobs, the visionary entrepreneur, and one of my personal heroes.
His story as the self-made man and later as the comeback kid are an inspiration to anyone looking to make their mark on this planet.
This is a man who was raised by working class parents, who dropped out of college, Co-Founded Apple in his garage, worked hard and ten years later headed a Company worth over $2Billion with over 4,000 employees.
Then, the company he helped created fired him.
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Topics:
marketing automation,
finance,
business growth strategy,
an inspiration,
entrepreneur
As a marketing strategist I’ve made it a point to pay attention to those who pursue excellence in their industry.
I search for entrepreneurs who’ve discovered what it takes to attract the right customers and deliver a service or product that keeps people lined up and eager to do business with them.
I look for these extraordinary individuals for two reasons. First, I’m a huge fan of anyone who boldly pursues their passion and second, I know that I can help them reach heights with their companies even they didn’t think possible.
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Topics:
Business Growth,
Insider Secrets Revealed
Artificial Intelligence (AI) has the potential to greatly assist organizations in effectively utilizing and leveraging Key Performance Indicators (KPIs).
In my previous article, Determining Your Key Performance Indicators, I shared the importance of KPIs and how they serve as quantifiable benchmarks that enable organizations to evaluate their progress towards achieving strategic objectives. And this article I will share how to utilize artificial intelligence to optimize your KPIs.
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Topics:
key performance indicators,
kpi,
ai
